Month: August 2014
A new global survey from CIO Strategic Marketing Services and Triangle Publishing Services, sponsored by Oracle- “The Connected Enterprise: Keeping Pace with Mobile Development– reveals that not only are enterprises committed to mobility today, but the rate of development, deployment and spending for support of mobile apps and devices is expected to increase dramatically over the next few years”.
If your business needs to ‘get mobile’, you have to jump into the game now. In order to remain competitive with others in your market and to satisfy your customers and team members, it is imperative that your apps be mobile, intuitive and accessible on all types of devices.
Article Source: http://ow.ly/AG8FN
There is much research to prove that people listen more attentively when you tell a story. Why deliver dry data in a presentation, on slides or in a report when you can analyze data with BI and find the ‘story’.
Article Source: http://ow.ly/AwJuV
You’re smart! I know you are! I know because you read my blog every month. Just kidding. The reason I know you are smart is because you are online doing your research and trying to figure out how and why your customers shop and buy and what your competition is doing to attract customers. And, because you are smart, I know that you understand the value of internet marketing, search engine optimization (SEO), social media marketing (SMM) and pay-per-click (PPC) marketing and selling. You understand the critical business considerations and you want to apply the new and most relevant technologies to leverage web marketing services, reach customers, stakeholders and partners and generate and increase enterprise revenue.
Take a look at one shopper’s experience! Here’s how technology can and should help shoppers and consumers to get what they need faster and with great personalization features.
Article Source: http://ow.ly/AjIoX
With the rapid and persistent growth of web marketing and eCommerce solutions, even the smallest, local business owner must endure regional, and sometimes global, business competition. With a few keywords and a couple of minutes of web research, your customers can purchase products and services from companies located in your community, or on the other side of the world.
The business benefits of eCommerce websites and internet marketing are undeniable, and today’s flexible solutions, tools, frameworks and platforms can be used for many business purposes. The competitive local and world markets of today demand that every business, large or small, engage in eCommerce and use business websites, portals, online stores and internet marketing to reach new customers and improve sales and customer retention. But, building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses. But it doesn’t have to be. Creating, migrating or upgrading an eCommerce site or shopping cart doesn’t have to break the bank, nor does it have to take a year to implement and deploy.
To attract and retain customers, and build a solid niche in your market, you must leverage current, concise Business Intelligence to build social media and internet marketing campaigns that target your customers with laser precision. Some experts claim that there is no way to measure the value or effectiveness of social media marketing. However, if you use deep dive technology to create true business intelligence you can see exactly where and how to target your customers and prospects.
Trade SEO for Internet Marketing: If you are still using old search engine optimization (SEO) techniques to attract customers to your site, your online store, or your social media pages, it is time to consider an internet marketing initiative. Internet Marketing, social media marketing (SMM) and pay-per-click (PPC) campaigns will improve your competitive position and help you to create a consistent corporate brand and image. More importantly, they will positively affect your bottom line. Keyword research, on-page optimization and off-page submissions are techniques of the past. Google and its fellow search engine companies are getting smarter and more contextual. Every day there are new search and marketing developments that give site visitors and users better, more meaningful results and emphasize content, context, reputation, and popularity.