
In this white paper, we will discuss the emergence and importance of Citizen Data Scientists and the role of self-serve data preparation, smart data visualization and plug n’ play predictive analysis in transforming business users into Citizen Data Scientists. The wise organization must establish a data environment that integrates data from disparate sources, and presents sophisticated, yet easy-to-use tools that will lead business users in the right direction with tools that offer recommended report presentations and visualization formats and clearly identify trends and patterns to mitigate bad data assumptions and interpretations.

Social networks and social media are ubiquitous! Every aspect of modern life (personal and business) involves sharing and social interaction, whether one is broadcasting information about a recent family event, posting a picture, asking opinions at work or promoting a new product or event.In the old days, team members and employees shared and discussed information at the water cooler or in the cafeteria.
Can your eyes be smart? This might seem like a silly question. After all, your eyes don’t have their own intelligence. They depend on your brain to untangle and figure out the solution to a problem and to translate what the eye takes in and make it something you can understand. The ‘ah hah’ moment doesn’t come from the eyes. It comes from the brain, right?
Let’s talk about the application of social media and social networking within the Business Intelligence environment. This might seem like an odd concept but give it some thought. Every consumer and business user is now used to the idea that they can share, rate, discuss and learn from others. This idea has become an expectation and it could and should apply to Business Intelligence and to your business users as well!