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This white paper discusses the emergence and importance of Citizen Data Scientists and the role of self-serve data preparation, smart data visualization and plug n’ play predictive analysis in transforming business users into Citizen Data Scientists. Organizations must integrate data from disparate sources, and provide sophisticated, yet easy-to-use tools that recommend report presentations and visualization formats and clearly identify trends to support precise analysis.
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Original Source -  White Paper: Citizen Data Scientists Engender Business Success

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