Self-Serve Data Preparation is the next generation of business analytics and business intelligence. Self-serve data preparation makes advanced data discovery accessible to team members and business users no matter their skills or technical knowledge.
There is too much to do in a day to wait for someone else to give you the data you need. But, when it comes to data preparation and data analytics, business users are usually not comfortable with complex solutions that are time consuming or that require professional analytical skills. You pay your team members to have a certain type of expertise and that doesn’t always include technology or analytical knowledge. So, if you want them to be a real asset to the organization, you have to give them easy-to-use self-serve data preparation tools. Self Serve data prep allows business users to quickly gather and prepare data for analysis and to answer questions and solve problems without delay.
What is self-serve data preparation? It isn’t a method of making up data. It is a method of preparing data that allows the average business user to compile and analyze data without the assistance of a data scientist or an IT professional.
This might be a strange comparison but let me make it anyway! Think of data agility and data quality like a tight rope act. The tightrope walker is thinking about getting to the other side without falling. The audience wants to see grace and beauty during the process. They want to see a QUALITY act. In the case of the tightrope walker and the audience, they sometimes have very different goals.
