To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is most likely to purchase your product or service? Where do they live, how old are they, how many children do they have (if any), what is their annual income, and what interest or driving force is the best fit for what you have to offer?
