If you work in the IT world (whether in-house or in an IT consulting or IT vendor environment), you have likely been on the receiving end of a sales presentation. Depending on your title and responsibilities, you may even have had to deliver a few of these presentations.
This article is really targeted to business teams and managers who are responsible for establishing the software demo process and guidelines within an organization. While my advice definitely affects those who give the demos, my experience has been that those who demonstrate software are usually following a scripted process established by someone else. That is why I am targeting the demo designers here!