Great Ux design is proven to result in better business performance, user adoption and customer satisfaction. Want more revenue? Pay attention to your user interface!
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Are you ready to give up your mobile customers? If NOT, you’d better embrace Responsive Web Design, if you want to keep and hold your customer’s attention.
When you consider the portability of technology in today’s world, it may seem as if mobile access has been with us forever. Not so long ago, mobile access was limited to pagers and ‘car phones’ that fit in a suitcase. While we are very comfortable with the access provided by smart phones and tablets, the technology of mobile access is changing every day. For businesses, this ever-changing landscape of devices, applications and social interaction can be confusing. The changes in technology do not stop long enough to give a business the chance to catch up. Consequently, it is imperative that businesses look at Responsive Web Design (RWD) and Adaptive Web Design (AWD) to provide the kind of access a customer or prospect expects.If you want to sell your products and services in a world of mobile access, you must make your sites and applications suitable for diverse size screen and devices. It is too expensive and time consuming to build and maintain multiple site versions, or numerous upgrades, migrations or site maintenance requirements.
If your enterprise is considering Responsive Web Design (RWD) or Adaptive Web Design (AWD), it is important to understand that the decision process does not end with RWD and AWD. To successfully design, develop, configure, integrate and implement a flexible web design, the business must also consider the questions related to ‘Content First’ and ‘Mobile First’.’Content First’ and ‘Mobile First’ methodologies are designed to put the emphasis on content prioritization, and to ensure that important information reaches the users, no matter what device they are using. These methodologies are often part of a responsive design strategy, and reflect an approach that allows the enterprise to display important business information to users quickly and with established priorities. If the navigation menu or company message is not clear or if it does not load fast on a smart phone the business may lose clients, customer trust, credibility and revenue. Having a content first strategy will help the enterprise to establish and sustain trust by respecting the user’s time and attention.
There has been some confusion about the difference between RWD and AWD, and within the last year, the terms have often been used interchangeably in the press. The concept and practice of flexible design is critical to creating websites that respond and flex to the display environment on desktops, smart phones, tablets and mobile devices. Credit for coining the ‘Responsive Web Design’ term is typically given to Ethan Marcotte (ethanmarcotte.com). The term AWD and ‘progressive enhancement’ is credited to Aaron Gustafson (easy-designs.net), and is considered a more global approach to website that takes into account CSS, assistive tech support, levels of markup, and JavaScript. Both terms describe the design, development and deployment of technology and techniques to make a web site flexible enough to accommodate the various sizes of smart phones, tablets and desktops.
There has been a lot of discussion about Responsive Web Design (RWD) and Adaptive Web Design (AWD) in the trade press and among enterprise IT teams looking to convert web sites and apps to user-friendly, flexible mobile displays. One of the main issues facing the enterprise is to decide between RWD and AWD. Once this decision is made, it is difficult and expensive to turn back. This article focuses on some of the differences and benefits of each of the techniques.Responsive Web Design: True responsive design is fluid, and uses CSS3 media queries to respond to any screen sizes. With CSS3, you can create a flexible grid where text can wrap and images can shrink and adjust along with your browser.
Responsive design can fix a lot of problems for your website. It will make your website responsive for devices such as laptop, desktop, mobile or tablet. It can help to increase the time that users spend on your website. Responsive design can help to rank higher on search engine.
There has been a lot of discussion about the benefits of Responsive Web Design (RWD) in both consumer and business-to-business markets, and we do see some of the large vendors and enterprise service providers investing in RWD. But, it is also important to note that RWD is no longer an option for business sites – large or small. It is a competitive necessity!Consumers, business partners and suppliers expect to have easy, intuitive access to a business site to get information or purchase a product or service. If the site is cumbersome to use on a Smart Phone or Tablet, or if it fails to accommodate a variety of screen sizes, a business will lose customers. Consumers today are more sophisticated and less patient with clumsy user interfaces. The evolution of RWD is a natural response to the increasing mobile, agile, flexible environment a user demands.
