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Your customers and business users are sophisticated. They have access to all kinds of apps, software and websites. They know how easy technology can be and how difficult it can be and they have no patience for the latter. Consumers purchase products or services, get information, make a hotel reservation, or buy a movie ticket. Business users leverage software every day to do their jobs, accomplish goals, collaborate and share. The bottom line is that the user experience (Ux) is critical to your business success and can make the difference between user adoption, customer retention and business success. Pay attention to Ux!
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