Many businesses isolate IT evolution and focus on the latest trends. Knowing they must accommodate mobile devices, companies may concentrate only on getting their apps and sites mobile, without regard for performance, or (equally, if not more, important) the User Experience (Ux). Clients who focus only on mobility, without regard for user satisfaction or adoption are much more likely to fail in their efforts. Consumers, employees and all users have an expectation today and that expectation establishes a demand for simple, intuitive apps that anticipate customer needs, and understand the target audience and their preferences, buying behavior and tastes, as well as the trends and techniques used by competitive solutions, security compliance, industry standards etc.


Without taking the time to understand your customers, and create a dynamic Ux, your mobile app will be just another pretty stop along the path on the great wide web!

Many enterprises struggle to get project approval for new site development or upgrades because of poor customer response and user adoption for existing apps and sites makes management skittish about approving new projects. But, this hesitancy to invest in software re-engineering and improved user experience does not solve the fundamental issue. If the business does not address Ux issues, its customers, partners and users will simply find another, more user friendly tool.

Adding to this problem is the inability of many internal IT teams to satisfy Ux needs. Building a site or app is not as simple as choosing platforms and technology. The designers must have a comprehensive understanding of the user experience, how people work and think and navigate and what tools, features and navigation they will need. With this knowledge, designers can create sites and apps that will attract and retain clients and help the enterprise to close sales and improve customer satisfaction.

Studies have shown that the leading cause of mobile application failure is a poor user experience. With the right design and development team, and the right insight into customer buying and user behavior, the enterprise can build a new mobile app or upgrade an application or site to resolve existing issues and create a flexible user environment in which they can grow the app, add new features and functionality and accommodate technology and market changes.