Month: June 2015

Critical Considerations for Content Marketing Success – Part I

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June 12, 2015

Internet-Marketing-Service

If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program. This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.

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8 Great Plug-Ins for WordPress Development

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June 10, 2015

WordPress

WordPress is enjoying immense popularity among bloggers, small business owners, media sites, and just about every other business with Content Management System (CMS) needs. Whether you are designing your own simple WordPress site or employing the services of a WordPress and CMS expert to design a site to meet more complex requirements, there are a number of plug-ins available to make life easier for you and for your IT staff and consultants.The WordPress third-party development community is very active and there are many valuable plugins, themes and other tools to help your business. Here are a few of the plugins you may wish to consider to improve the function, expand the features and ensure the security of your WordPress site.

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White box testing: An essential segment of Software testing

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June 8, 2015

Software Testing

The concept
Also known as ‘Structural testing’, it elementally involves dissecting the software code structure. Once the product’s internal structure becomes understandable, tests can be carried out to ensure conformity of internal operations as per specifications.Various testing methodologies involved:
The testing involves checking the coherency of the code specifications. In the segment coverage section, the execution of each code statement once is ensured. In the compound condition testing, multiple conditions are tested to ensure adequacy of every condition involving multiple paths and the suitability of the path combinations for reaching a desired condition. In the basis path testing, code’s every independent path is taken up for testing.

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Bigcommerce for eCommerce? Know Your Business and Customer Requirements and Employ an Expert

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June 5, 2015

ecommerce-for-every-budget

For the small to medium sized business (SME), there are many more eCommerce options available today. If you want to build an online store, you can expect to find a solution that will allow you to develop your shopping cart or eStore as part of an overall website, and provide a secured buying experience, payment gateways, product catalogs, email accounts, marketing tools, sales reports, and reasonable mobile optimization.One such eCommerce framework is Bigcommerce, which is growing in popularity and expanding its reach. Bigcommerce developers can work with free or premium themes (some themes are priced at $140, and some are as much as $250).

Bigcommerce offers numerous features, including:

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Responsive Web Design or Adaptive? Cut Through the Confusion and Ensure Success

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June 4, 2015

RWD-and-AWD-Expert

There are many articles and opinions about Responsive Web Design(RWD) and Adaptive Web Design (AWD), but one thing is for sure. The business benefits of RWD and AWD are numerous. While the upfront planning process for RWD and AWD may be a bit longer, the payoff in terms of customer and user satisfaction and increased bottom line is undeniable. Here are just a few of the benefits of redesigning or designing a site using responsive or adaptive web design.

  • Reach your audience easily through tablet and mobile
  • Improve conversion and sales ratio
  • Consolidate analytics
  • Improve search engine visibility
  • Save cost and time in mobile development
  • Simplify website maintenance

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BI Tools Can Help Manufacturing, Supply Chain, Warehousing and Related Industries

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June 1, 2015

BI-for-Manufacturing

Business intelligence tools are applicable and valuable for every type and size business, and every vertical. When a manufacturing or supply chain company considers BI tools, they often fail to realize the true value of the data analysis and information they can glean and the improved business decisions, course corrections and customer, supplier, and partner satisfaction they can achieve.When an organization manufactures a product, it spends time, and resources to get that product out the door. In order to make money, the business must complete the process – get the product out the door, into the supply chain and into the hands of its customers, and other stakeholders. Perhaps that product will be combined with another product to produce an end result that is purchased by a customer. Perhaps, the product will fill the shelves of a retailer, or be used in a service industry, like auto mechanics.

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