Perhaps your business is thinking about creating a software application, a software product or a mobile app or maybe you are not sure that any such project would support your business goals or help you succeed in any meaningful way. In this article, we will discuss four ways your business can benefit from a software application development initiative.
‘…support users, customers and stakeholders will improve your visibility and reputation in your industry. Integrating applications, social outreach, marketing and sales/service channels will increase traffic and market attention.’
Every business uses technology to complete tasks, to keep team members apprised of the status of projects, purchase orders and other critical business concerns. You can review your technology environment as a whole and look for opportunities to create or re-engineer software applications and perhaps mobile apps to deliver products to customers in a more timely, effective manner.
Here are four ways your business can benefit from software application development initiatives:
Visibility and Reputation – No matter the industry, your business has become more competitive. Expanding visibility by upgrading web services, developing a mobile application or re-engineering existing applications to better support users, customers and stakeholders will improve your visibility and reputation in your industry. Integrating applications, social outreach, marketing and sales/service channels will increase traffic and market attention.
Revenue Generation – Revenue generated from new mobile apps and new channels for sales (via eCommerce, content, media and streaming offerings, product ordering, service appointment scheduling etc.) increases revenue generation without adding brick and mortar locations and all the staffing and support required in that environment. Developing software applications and/or software products for sale can ‘take your product online’ and increase the number of customers you can reach.
Connection and Relationships – Successful customer retention means relationship building! Creating new ways to engage your customers and retain them as loyal patrons is very important to the business. It costs more to attract and engage a new customer than to retain existing customers. A software application can provide the ability for online chat to answer questions, a mobile application can allow customers to customize and filter their view, a software application can track and recommend products based on previous purchases and retain information on previous orders for repeat purchases. These are just a few ways you can personalize your customer relationship and keep your customers coming back. Connection is everything!
Digital Transformation – There is no doubt that Digital Transformation is becoming more important for every business. As you transform your business, you will review existing technologies and tools, add capabilities to automate workflows, train your team to work with new processes and tools and thereby create an environment that is more responsive to customers and will provide clear, concise data for your team to support your clientele. Digital Transformation experts can help your team gather requirements, assess the current situation and make recommendations AND they can help you design and develop software applications, mobile apps and other tools to support your team and your customers.
‘…review your technology environment as a whole and look for opportunities to create or re-engineer software applications and perhaps mobile apps to deliver products to customers in a more timely, effective manner.’
If your business is planning a software application development project, we invite you to explore our Software Application Development Services, and our Software Application Development Outsourcing. Here are some articles that will provide more detail and issues to consider as you plan your Software Application project: ‘3 Considerations for Do-it-Yourself vs Engaging a Software Application Partner’, and ‘5 Critical Areas Where Your Software Application Development Partner Should Excel.’