Do You Have Questions About Digital Transformation? We Have Answers!
If you’ve heard the Digital Transformation buzz, you probably have a lot of questions. Let’s dive into some of those questions and see if we can clear up the confusion!
• What exactly IS Digital Transformation?
Digital Transformation occurs when an organization successfully exploits digital technologies, its processes, its core capabilities and its enterprise culture to create a rich digital business model that will advance the interests and success of the business. When considered in a broader sense, beyond the walls of the enterprise, digital transformation integrates digital technology into society, cultures and all aspects of consumer and social life. When you engage in a digital transformation strategy, you must take the time to analyze your needs and the situation within your organization as it exists today – in other words, what cultural changes will you need to make to establish a good foundation for Digital Transformation? You want to be sure that your technology, your processes and your culture can support this initiative and that you are prepared to make the incremental changes to get you to a place where Digital Transformation is alive and well within your enterprise. This type of change does not happen overnight and it does not happen without an honest assessment of your current situation.
• Should I consider a Digital Transformation initiative for my business?
The answer to this question is a resounding, YES! As you read this, your competition is scouring technology research, reading digital transformation articles, integrating marketing strategies across social media, refining its customer targeting and taking other steps that will improve their competitive advantage. If you and your team are not able to keep up, your business (whether local or global) will lose market share and customer confidence. While Digital Transformation may not seem relevant to your product or service strategy, it most definitely IS relevant! When every team member within the organization has the tools and technology to streamline and optimize processes and leverage analytics and automation to improve communication, collaboration and information clarity, your team can function at a higher level. When your team members understand and are confident using data, and data literacy improves within the organization, your value to your customers and stakeholders is improved.
• What benefits can I get from Digital Transformation and is it worth the effort?
Digital Transformation success stories don’t happen on their own but with the right focus and planning, yours can be one of those success stories! Digital Transformation technologies improve workflow and processes and, by taking much of the manual effort out of these processes, your productivity will improve. The use of tools, analytics and technologies can allow your team members to use their business acumen and knowledge to find and analyze data and adopt tools that will make them more valuable. Your customers will benefit from improved focus and, as your team sees the big picture and the details, you can optimize resources and investment, and improve your bottom line.