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Case Study: UK Direct Marketing, Profiling Intelligence Data Provider Gets Online Demographic/Geographic Data Analysis

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December 22, 2015

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Elegant MicroWeb worked with a UK direct marketing and profiling intelligence data provider from concept through design, development and implementation to create an online demographic and geographic data profiling and analytical tool. The solution allowed for registration, criteria selection, order management, account management and administration. The business enjoyed the benefit of the tools as well as the value of Elegant MicroWeb domain and market expertise throughout the complete life cycle of the project.

 

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Case Study: ElegantJ BI Business Intelligence Implementation for a leading Pipes Manufacturer

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December 21, 2015

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ElegantJ BI provided browser-based BI tools that could be easily deployed across the organization, with powerful cross-tab, time series analysis, graphical analytics, personalized sales dashboards and exception reporting. The ease of implementation and deployment enabled the organization to implement the BI solution in no time, using its own IT team to develop BI objects with little hands on training. ElegantJ BI team provided support and services to integrate BI tool with an ERP from Local Vendor and later to migrate it to SAP ERP to meet analytical needs of users across the organization.

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How Salesforce Automation Really Works and Whats Cutting Edge in Technology Today!

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December 18, 2015

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The Disconnects:

Brimming with optimism, businesses tend to apply marketing and lead generation techniques, store business data acquisition in to their CRM’s and do a lot of things in several closely related, but largely disconnected modules.

At least that is how things worked in the regular ERP’s of the world. There is no exception to this, not even Oracle Apps or Microsoft Dynamics ever managed to make any difference on these matters.

The disconnects were serious disconnects, there was no direct synthesis between what working on sales and how marketing is impacting the sales operations.

The biggest disconnect perhaps was in the lack of workflow and process integration towards sales, marketing and invoicing teams.

The field level data and integration with business integration, dynamic value chain developments etc were altogether missing in regular CRM and ERP applications.

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Do You Speak the Language of Your Customers? Get To Know Them Better with Self-Serve BI

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December 17, 2015

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Customer relationship management (CRM) is not for the faint of heart! Marketing, advertising, sales and customer service representatives can no longer guess at or dictate what their customers want. Today’s business clients and consumers are more sophisticated. They are used to targeted products, targeted marketing and advertising and customer service representatives who anticipate their needs and are prepared with great products and services. If you want to attract customers to your online store or website, or improve your sales conversions with social media marketing or call center up selling, you must first understand your target market, and what your customers truly want.

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Going Mobile for Enterprises

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December 16, 2015

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There is tech involved in enterprise governance and those are sometime so old that that its difficult to find people who are still working or are alive and can work to fix any issues.For enterprises that have inherited and are working with legacy architecture and applications going mobile can be huge a factor or challenge.Some of the core challenges include the adoption and development of service layers that can be shared on a mobile platform.The sheer size of database and data being rendered on handheld devices could be very large and leads to quality issues.The manner of technology adoption pose regulatory issues… for instance, the French now passed a law that forbids sending out emails to employees after working hours.

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KPIs and Business Intelligence: What and Why to Measure

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December 15, 2015

KPIs and Business Intelligence

‘Key Performance Indicators’ or KPIs as we say, are very important to the enterprise and nearly every company is talking about them, these days. But, there are still a lot of businesses that don’t know how to define the right KPIs to get a good picture of success. To really understand where you are succeeding and where you are falling short, you have to measure the right things. For example, if your goal is to increase sales in the Minneapolis store by 5% in the year 2015, you couldn’t determine success by establishing a KPI to measure the number of shopping bags you have on hand in the store.

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Don’t Fall Into the ‘Rewrite from Scratch’ Trap. Choose Software Re-Engineering

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December 14, 2015

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Technology is flying at its fastest rate yet and the pace of change can make it hard for businesses to keep up. It seems as if you just finish your software product or application and it is time to tweak things to adapt to change. This adaptation is not just a nice thing to have, it is a necessity. Users will not tolerate poor performance, clumsy navigation or other signs of aging software.

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White Paper: Critical Considerations for Software Re-Engineering

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December 11, 2015

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Organizations should consider software re-engineering to address business and user demands, and the explosion of device sizes and performance, as well as user skill levels and expectations and the need to protect investments in technology and software solutions.
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“Design Once, Use Anywhere”: Mobile BI and Great Ux Deliver an Unbeatable Solution!

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December 10, 2015

Mobile BI

The business intelligence (BI) solutions of today are far more flexible than the BI tools of old. One of the reasons for this improved flexibility is that vendors are responding to user demands for more responsive, personalized solutions and to business requirements to invest once and leverage a solution for the long-term. In order to meet these requirements and needs, vendors must get smarter about design and build a foundation that is flexible enough to accommodate new, unanticipated user needs.

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