Customer relationship management (CRM) is not for the faint of heart! Marketing, advertising, sales and customer service representatives can no longer guess at or dictate what their customers want. Today’s business clients and consumers are more sophisticated. They are used to targeted products, targeted marketing and advertising and customer service representatives who anticipate their needs and are prepared with great products and services. If you want to attract customers to your online store or website, or improve your sales conversions with social media marketing or call center up selling, you must first understand your target market, and what your customers truly want.
