As a business manager or a business team member, you probably make it your business to stay abreast of industry and market trends and to understand how best to use technology to refine business results and better understand your market, competition and customers. If you have been reading industry publications, you are probably familiar with the concept of augmented analytics and augmented analytics benefits.
If you are considering an advanced analytics solution, you are probably wondering what you might get from the solution. Are there real benefits to this type of solution and to the democratization of data and the implementation of a self-serve augmented analytics solution that is meant for business users?
Many businesses are just discovering the benefits of self-serve business intelligence and establishing data democratization initiatives but, as every business manager and team member knows, business markets and competition move rapidly and yesterday’s business intelligence initiatives are morphing into advanced analytics efforts. As businesses consider the transition, it is important to understand the advantages of advanced analytics.
Augmented Analytics may sound complicated but the goal is to use all those complicated analytical techniques and algorithms as an underpinning for an advanced analytics solution that is suitable for the skills o an average business user. In other words, the system may be complicated, but the interface and process to gather and analyze information is easy!
Augmented Analytics benefits a business, its users and its customers, partners and stakeholders. The advantages of augmented analytics are as numerous, varied and unique as the organization itself but, no matter the industry or type of business, one of the greatest benefits of augmented analytics is the availability and access to sophisticated analytical techniques, algorithms and processes for the average business user – WITHOUT training or skills in data science or analysis.
