What’s Predictive Analytics All About and Why Should I Care?

Why Sasha Doesn’t Need to Fear Predictive Analytics!

My friend Sasha asked me about Predictive Analytics (knowing it was my favorite subject). Like most other business people, Sasha has a lot of professional knowledge but no exposure to analytics and the concept of Predictive Analytics is frightening and foreign to her. If your business team wants to up its game and get into predictive analytics, it really isn’t that hard. You can select an augmented analytics tool that allows your business users to leverage these features without a data science or business analyst background.