Self-Serve is all the buzz! Whether you are checking yourself out at a grocery store, ordering your pizza in advance, reserving a seat in a restaurant, driving your car through the car wash or checking out at the hardware store, you just want to do it and get it done! Time is of the essence and usually you are the best person to decide what you need and when you need it. Am I right?
I remember the good old days when IT consultants and in-house IT staff decided how users would interact with data, what software would look like and user needs and wants took a back seat to the dictates of technical experts. User manuals were written in technical jargon and training was long and ineffective. If you think this world is still a reality, you (and your business) are probably struggling to succeed in the online world.