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Gartner Business Intelligence Summit – My Take

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June 19, 2015

gartner-BI-summit

I attended the Gartner Business Intelligence, Analytics and Information Management Summit, 2015, held in India on June 9 and 10 in Mumbai.This was my first visit to the Gartner Summit, and I came back with some great insights, thoughts and – most of all – a real validation of the direction we are taking with our ElegantJ BI business intelligence and corporate performance management suite and current and future benefits our solutions provide for our customers and partners.

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Volusion® or Bigcommerce? So Many eCommerce Considerations!

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June 18, 2015

Ecommerce

Small to medium size businesses are flocking to eCommerce frameworks to leverage the built-in possibilities of customer interaction, product and service presentation and sales and other features. Many of these businesses look at Volusion® and Bigcommerce as possible solutions but, it is sometimes difficult to decide between the two. As with all other business considerations, the enterprise is wise to consider its unique needs. It doesn’t matter whether your competitor down the street runs the same type of business. There will always be differences between your business processes, software integration needs and business user skills, as well as the product and service mix and the features you want to offer your online customers.

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Handcuffing Users with Packaged BI Dashboards?

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June 16, 2015

Handcuffing Users with Packaged BI Dashboards?

Business intelligence solutions have come a long way in the past five years with continued innovation and transformation from traditional BI to data visualization and data discovery. With the advent of improved BI tools and accessibility, many businesses are using precious IT budgets to add self-serve business intelligence to their solution infrastructure and put the power of self-serve BI tools into the hands of their employees and business users.

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The Way to a Customer’s Heart is Through the User Interface!

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June 15, 2015

Ux-Improvement

Perhaps you are still trying to convince your executive team to employ user experience design services to accommodate user expectations for your enterprise applications. Is your organization debating the need to provide intuitive easy displays on all types of devices from desktops and laptops to tablets and the various screen sizes of smart phones? If that debate is still in the works in your organization, you are not alone!While mobile application development, responsive web design and user interface redesign debates rage on, your business is losing customers and sales conversions and your customer satisfaction is going down the tubes! Think of your user experience in the same way you think of customer service in a brick and mortar store.

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Critical Considerations for Content Marketing Success – Part I

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June 12, 2015

Internet-Marketing-Service

If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program. This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.

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8 Great Plug-Ins for WordPress Development

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June 10, 2015

WordPress

WordPress is enjoying immense popularity among bloggers, small business owners, media sites, and just about every other business with Content Management System (CMS) needs. Whether you are designing your own simple WordPress site or employing the services of a WordPress and CMS expert to design a site to meet more complex requirements, there are a number of plug-ins available to make life easier for you and for your IT staff and consultants.The WordPress third-party development community is very active and there are many valuable plugins, themes and other tools to help your business. Here are a few of the plugins you may wish to consider to improve the function, expand the features and ensure the security of your WordPress site.

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White box testing: An essential segment of Software testing

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June 8, 2015

Software Testing

The concept
Also known as ‘Structural testing’, it elementally involves dissecting the software code structure. Once the product’s internal structure becomes understandable, tests can be carried out to ensure conformity of internal operations as per specifications.Various testing methodologies involved:
The testing involves checking the coherency of the code specifications. In the segment coverage section, the execution of each code statement once is ensured. In the compound condition testing, multiple conditions are tested to ensure adequacy of every condition involving multiple paths and the suitability of the path combinations for reaching a desired condition. In the basis path testing, code’s every independent path is taken up for testing.

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Bigcommerce for eCommerce? Know Your Business and Customer Requirements and Employ an Expert

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June 5, 2015

ecommerce-for-every-budget

For the small to medium sized business (SME), there are many more eCommerce options available today. If you want to build an online store, you can expect to find a solution that will allow you to develop your shopping cart or eStore as part of an overall website, and provide a secured buying experience, payment gateways, product catalogs, email accounts, marketing tools, sales reports, and reasonable mobile optimization.One such eCommerce framework is Bigcommerce, which is growing in popularity and expanding its reach. Bigcommerce developers can work with free or premium themes (some themes are priced at $140, and some are as much as $250).

Bigcommerce offers numerous features, including:

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Responsive Web Design or Adaptive? Cut Through the Confusion and Ensure Success

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June 4, 2015

RWD-and-AWD-Expert

There are many articles and opinions about Responsive Web Design(RWD) and Adaptive Web Design (AWD), but one thing is for sure. The business benefits of RWD and AWD are numerous. While the upfront planning process for RWD and AWD may be a bit longer, the payoff in terms of customer and user satisfaction and increased bottom line is undeniable. Here are just a few of the benefits of redesigning or designing a site using responsive or adaptive web design.

  • Reach your audience easily through tablet and mobile
  • Improve conversion and sales ratio
  • Consolidate analytics
  • Improve search engine visibility
  • Save cost and time in mobile development
  • Simplify website maintenance

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