Before you start your project, you should consider the following factors:

• GenAI alone is not the magic potion many think it is. In fact, the best use of GenAI is as a component of a holistic landscape of technologies, which may or may not include other types of artificial intelligence (AI) techniques.
• Business use cases are a wise addition to your strategic discussion. How and where will your business use GenAI and does the addition of this technology add value or provide competitive, productivity or collaborative improvements? Implementing GenAI just because it is cutting edge, does not add value to your organization.
• The cost of implementing these new technologies must be considered. That consideration should include the estimated useful life of the investment and its return to the organization.
• For some tasks like content summarization for presentations or reports, or routine content creation, standard product descriptions, etc., GenAI may be a welcome addition, and will provide productivity improvement for your team.
• When considering the use of GenAI, it is important to understand how and when your team will use the capabilities and set reasonable expectations for its use. If and when you decide to implement GenAI, it is equally important to train and inform your team and help them understand what they can achieve with this technology. You must also ensure that the team understands what GenAI will NOT do for them. There is a lot of hype out there, and team members may think that GenAI is going to either a) replace their position, or b) give them back 50% of their time for other tasks. It is likely that neither of those scenarios will be true, so be sure your team understands the transition, what they can expect, and what you will expect of them.
• Involving experienced team members in the AI process is imperative. You can’t ‘set and forget’ your tasks without risking incorrect output or issues that will affect customer satisfaction or put your business at risk. Consider how and when you will monitor and manage output and what human intervention is required for the use you have imagined in your use cases.
• While we are on the subject of expectations, let’s remember that, while the future of GenAI is promising, the current state technology is not a boiler plate. It is not a one-size-fits-all solution that can be hurriedly put into place, nor will it solve all your problems.