When a start-up or small business looks at its budget and resources, it often concludes that, while data analytics is important to its business, data analytics tools may be too complex, too sophisticated and too expensive to include in its initiatives and programs.
There has been a lot of discussion about Business Intelligence over the past decade. Business professionals hear this term in industry conferences and read about it in trade journals. But, many struggle to define the concept, so let’s start this discussion with a business intelligence definition.
Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating.
Now, consider your business intelligence situation:
I spend a lot of time explaining the idea of self-serve business intelligence and helping people understand that self-serve BI tools do not, by their nature, open the door to data chaos or data anarchy. IT pros, managers and business people often confuse self-serve access to business intelligence with poor security, privacy erosion and data control issues.
