Successful sales force management is dependent on up-to-date, accurate information. With appropriate, easy access to business intelligence, a Sales Director and Sales Managers can monitor goals and objectives. But, that’s not all a business intelligence tool can do for a sales team. In today’s competitive market, marketing, advertising and sales teams cannot afford to wait to be outstripped by the competition. They must begin to court and engage a customer before the customer has the need for an item. By building brand awareness and improving product and service visibility, the sales team can work seamlessly throughout the marketing and sales channel to educate, and enlighten prospects and then carry them through the process to close the deal. To do that, the sales staff must have a comprehensive understanding of buying behaviors, current issues with existing products, pricing points and the impact of changing prices, products or distribution channels. With access to data integrated from CRM, ERP, warehousing, supply chain management, and other functions and data sources, a sales manager and sales team can create personalized business intelligence dashboards to guide them through the process and to help them analyze and understand trends and patterns before the competition strikes.