Last week, my friend, Betty asked me a shocking question. “What’s the big deal about content management?”I nearly choked on my cheeseburger! After all, Content Management Systems are king. If you don’t think so, consider this. Your business must produce and sustain fresh content; interesting content; well organized, well-conceived content for every type of online presence. Whether you sell services or products, whether you have a shopping cart, a media or association site, a software product, a game, or a social media presence, content is very important to your business bottom line.
Take my company, for example. We use Content Management Systems (CMS) to manage our team collaboration and file taxonomy for documents. We also use it to manage our partner and supplier sites, as well as content for our events, products, PR, and other critical information.