Roland’s Sad Tale: eCommerce Demands Good Design, & Knowledge of Target Audience

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My friend Roland sells football memorabilia. Last year, Roland signed up to do a holiday sale at a local community center. When he got the venue, he found that none of the prospective customers wanted his products. The event had been advertised as a ‘handicraft’ show, featuring hand knit baby sweaters, handmade aprons, blown glass tree ornaments, etc. Roland didn’t sell any football memorabilia that day

Why am I telling you this story? To prove the adage, ‘Know your audience’. That adage applies to any kind of customer, including an eCommerce client! If you are launching, migrating or upgrading an eCommerce site, you must design a site to attract and retain your target audience. It is important to understand more than the technical aspects of the site. Yes, performance, architecture and mobility is crucial but if you don’t know your target customers, their buying behavior and preferences, you will not get the results you want.

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IdeaLab An Exceptional Product, Resulting From a Distinguished, Elegant MicroWeb Partnership

Elegant MicroWeb, of Ahmedabad, India, proudly celebrates the success of the IdeaLab product, an Idea Management application designed and developed for partner, Organized Feedback (Formerly CommunityPeople Ltd) of Edinburgh, Scotland. Organized Feedback specializes in best practices for idea management and IdeaLab helps organizations conceive, connect, incubate, evaluate and implement ideas through employee engagement.Elegant MicroWeb CEO, Kartik Patel says, “We have been working with Organized Feedback for sixteen years, as a dedicated offshore development partner. We provide a strong, stable foundation for the Organized Feedback organization, with a portfolio of services that includes the complete product development life cycle to conceive and create applications that effectively support the Organized Feedback team and its customers.”

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When users and customers are happy…so are you! Ux design does the trick

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Great Ux design is proven to result in better business performance, user adoption and customer satisfaction. Want more revenue? Pay attention to your user interface!

ElegantJ BI Releases Integration API for Embedded Business Intelligence Analytics Within Applications

ElegantJ BI API integration

ElegantJ BI recently launched version 4 of its BI Suite, with easy-to-use API integration for 3rd party applications. ElegantJ BI is the flagship business intelligence product of Elegant MicroWeb, a software company, located in Ahmedabad, India and specializing in Business Intelligence and Corporate Performance Management.Elegant MicroWeb CEO, Kartik Patel says, “Our new version 4.0 provides easy to use API through web services and Java script, to easily embed ElegantJ BI dashboards, reports, KPI and graphs into other vendor applications or in-house applications. This capability allows other vendors and in-house technical staff to provide embedded BI analytics and dashboards to their application users with fast, affordable implementation and mobile access.”

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Lonnie Lost the WordPress Blues!

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If you are an IT pro, or a blogger, you may know WordPress. It’s a very popular framework for content management systems (CMS), media sites, and even eCommerce. But, here’s the deal…you may have heard that, with the hundreds of WordPress themes, and easy dashboard interface, WordPress development is easy. And, for a simple application, that is often true. But, my friend, Lonnie can tell you what happened to him. He started simply and, as many small businesses do, his site and requirements grew and soon he was dealing with interoperability, upgrades, new widgets, a site redesign and new theme, and a variety of thorny issues that took up all his time and patience.

Lonnie had a business to run, and what he really needed was someone to redesign, upgrade and recommend tools and widgets and incorporate, monitor and manage on an ongoing basis.With a little help from his friend (me), Lonnie put his WordPress site in the hands of experts and focused on core competencies. His site is competitive, easy to navigate, generates traffic, is easy to update with fresh content, integrates with social network sites, AND is affordable.

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Get CMS at the Speed of Light with Liferay Portal Experts

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Liferay Portal is not a deep space transmutation Device! It is a framework to create websites, Content Management Systems (CMS) and intranet applications. The Liferay Portal can simplify the work and user experience, and is easily customized to cater to specific preferences and needs.

Liferay works with all operating systems, databases and application servers and it has over seventy (70) tools to help you customize and set-up your portal, content, collaborative process, etc. But, as my friend, Debbie recently learned, you definitely want to find the right partner to help you get the most out of Liferay and navigate the space/time continuum so you can get where you want to go.

My friend Debbie works for a media company and her IT team selected Liferay Portal to manage content, which was a great choice. What wasn’t such a great choice was trying to use the internal team to manage the design, development and implementation. But, let’s not talk about Debbie’s sad story.

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