Case Study : Smarten Augmented Analytics Provides Comprehensive Solution for India’s Largest Jewelry Brand

Smarten Augmented Analytics Provides Comprehensive Solution for India’s Largest Jewelry Brand

The Client is India’s largest omni-channel jewelry brand, and is recognized and renowned by India consumers. The Client has 165 retail stores in 66+ cities across India, as well as a thriving jewelry eCommerce presence online. Its product line includes rings, earrings, pendants, necklaces, chains, bangles, bracelets, mangalsutra, and nose pins, as well as 22k (916) and 24k (995) gold coins with certification and BIS Hallmark stamp guarantee. The Client customer base is growing rapidly, and to attract and retain customers, the business provides new designs and uses a mobile application to bridge the gap between brick-and-mortar stores and the virtual world. The mobile app provides a Virtual Try-On feature that allows customers to ‘try on’ jewelry and designs using a virtual reflection and image.

How Do I Succeed with Digital Transformation?

How Can I Jump Start My Digital Transformation (Dx) Project?

Digital Transformation (Dx) may seem daunting, but with the right planning and execution, a Dx project will reap many benefits for your business.

Should I Start a Citizen Data Scientist Program?

Is it the Right Time for My Business to Initiate a Citizen Data Scientist Program?

Whether you are a business owner, a business executive or a business manager, or you just like to keep up with industry trends, you no doubt have read about the transition of business users to Citizen Data Scientists. The topic has been in industry journals and publications for years, and it is still relevant today.

4 Important Benefits of Digital Transformation!

If your business is considering a Digital Transformation initiative, it may be mired in questions about the value vs. the cost and time to make this change. While it is true that a Digital Transformation initiative takes some effort, there are numerous long-term benefits to this effort. In this article, we explore four of the benefits of Digital Transformation, in hopes of helping your organization articulate and affirm the advantages to make a decision that is right for your enterprise.

Please Consider Your Business Users When Selecting an Analytics and Data Search Tool!

This article should serve as a plea on behalf of the average business user!

Business users are business professionals who have expertise in an industry or market arena or perform a function to support the ongoing operation of the business – professionals who may be front line workers on a production line, finance professionals, sales representatives, non-profit office workers, medical researchers, middle managers, regional managers for retail chains, transportation dispatchers or…well, you get the idea. These team members know their job and they do it well. But, they probably don’t have the technical skills to write a SQL query, or to filter out the columns and fields for an analytical search in order to get the results they need to make a decision.

Why Does My Business Need NLP Search Analytics?

The What and Why of NLP Search Analytics and How it Can Help Your Business!

If your business is considering an advanced analytics solution, your IT and management team has probably already done some research and concluded that the concept of augmented analytics designed to support business users is the right way to go. To democratize data, improve data literacy and transition business users to the Citizen Data Scientist role, the business must select the right solution and plan for success.

Include Clickless Analytics in Your Data Democratization Project!

How Can Clickless Analytics Help My Business Succeed in Data Democratization?

Gartner predicts that ‘… augmented analytics will be ubiquitous, but only 10% of users will use it to its full potential.’ One of the primary reasons that augmented analytics is not adopted and leveraged to its full capacity is that the business chooses a solution that is not easy enough for team members to adopt – one that is restrictive, inaccessible or requires sophisticated skills.

SME Businesses Must Engage in Culture Change to Successfully Integrate Self-Serve Advanced Analytics!

Small and medium sized businesses (SMEs) are often challenged to satisfy all the roles and responsibilities in the organization and most team members wear more than one hat. That feeling of being overstretched is typical of growing businesses and, in an increasingly competitive market with businesses fighting for skilled resources, it is difficult to meet budget and scheduling goals and get it all done.

Natural Language Processing (NLP): The Value of Context-Driven Searches!

Natural Language Processing (NLP) may not be a term that everyone is familiar with but all consumers and business users are certainly aware of its power. You use natural language processing every day when you perform a search in Google using questions written in the same way one would speak or write to another person. Whether you know it or not, you are using NLP to process, interpret and return results that meet your criteria.