The key to a great online buying experience is knowing your target audience and providing tools that enable:###Details >
- Users to browse and buy easily
- Sales to cross channels with online ordering and in-store pick-up
- Easy, fast online chat
- Reduced number of 'abandoned sales'
- Mobile tools and responsive interface that are easy and fast to use
- Applications that work on all device screens and sizes, without diminishing the experience
If your business is about to create, migrate or upgrade an eCommerce site, online store or shopping cart, it is critical to select the right solution - one that will satisfy all of your customer needs with elegant, sophisticated features and functionality. But, unless your business is expert in eCommerce software, it would be wise to employ the services of an IT eCommerce expert. A service provider with skill, knowledge and experience in the eCommerce domain and market and a comprehensive understanding of all available frameworks and solutions is worth their weight in gold!Selecting the right eCommerce design and development expert will help your business to achieve its goals and positively affect the bottom line. There are numerous benefits to a well-executed eCommerce strategy.###Details >
Take a look at one shopper’s experience! Here’s how technology can and should help shoppers and consumers to get what they need faster and with great personalization features.
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With the rapid and persistent growth of web marketing and eCommerce solutions, even the smallest, local business owner must endure regional, and sometimes global, business competition. With a few keywords and a couple of minutes of web research, your customers can purchase products and services from companies located in your community, or on the other side of the world. The business benefits of eCommerce websites and internet marketing are undeniable, and today’s flexible solutions, tools, frameworks and platforms can be used for many business purposes. The competitive local and world markets of today demand that every business, large or small, engage in eCommerce and use business websites, portals, online stores and internet marketing to reach new customers and improve sales and customer retention. But, building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses. But it doesn't have to be. Creating, migrating or upgrading an eCommerce site or shopping cart doesn't have to break the bank, nor does it have to take a year to implement and deploy.###Details >
eBay recently announced a partnership with Bigcommerce, the eCommerce solution provider and, with this partnership comes the transition from eBay's 'Go' product which targeted small businesses, and its eCommerce Magento software business, as well as its ProStores service which targeted small businesses that wanted to enter the eCommerce market. The eBay partnership with Bigcommerce is a big step for both companies and one that will help eBay to target larger business customers and provide an ample market for Bigcommerce with increased attention from eCommerce developers, and IT consultants and service providers. With the Bigcommerce hosted platform and migration services, existing Go customers will enjoy a seamless migration and transfer, and new customers will enjoy stability and gain additional features and function for their eCommerce sites.###Details >
I met a friend at a retailer conference recently. He was complaining about the ineffective eCommerce solution his company had chosen. "It doesn't translate well into the mobile environment," he said. "The whole process of browsing products, choosing colors, sizes and options, and ordering is convoluted. We lose potential customers, and the site just doesn't support our sales and marketing objectives." Sadly, my friend is not alone in his conundrum! Building an integrated eCommerce presence with consistent corporate branding and accessibility across smart phones, tablets and desktops is an overwhelming prospect for some businesses, but it need not be. The key to eCommerce success lies in the technical and functional skills of the team selected to build the site.###Details >