Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.
Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating.
Now, consider your business intelligence situation:
Why would you consider Software Reengineering? Well, for starters, if you want to remain relevant, you have to take an honest look at your current applications and compare them to the market and to your competitors. Be honest! Are you offering your customers and stakeholders a set of tools that performs well on all devices and screen sizes, within the office or on the road? If not, you will lose business. Today’s consumers and employees have no patience for apps that slow them down, or frustrate them with confusing navigation or slow performance.
A Summary of the Myths and Confusion in the Business Intelligence Market
This article series is entitled ‘Debunking Common Business Intelligence Myths’. The information presented in this, the seventh article of the series, summarizes the myths and cuts through the confusion to help you choose the right BI tool for your business and business users.
Right now, companies are after making more enterprise mobile apps for their employees than before. They are trying to bring their all apps under one umbrella, as some companies have more than one mobile app. These apps are made to access the company’s files, organization of the files and collaboration between the employees.
Unlike entertainment or Gaming apps, a business app is expected to be made with all seriousness and highly focused on what they aim to do – though, I am not saying entertainment and gaming apps aren’t made with seriousness, otherwise Clash of Clans wouldn’t have been making $ 1.5 million a day.
Years ago, I worked with talented developers who knew the ins and outs of many technologies and platforms and could spin a stunning website into existence with style. Visitors were impressed with the colors, the animation and the graphics. Years passed, and technology advanced. Users were no longer tied to large desktops. They bought tablets and mobile devices and got used to the look and feel of advanced sites and applications that allowed them to shop, get information and communicate easily and in a way that was intuitive and natural to them.
