Responsive Web Design Keeps Your Customers and Users Happy as Clams!

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Don’t you hate it when people aren’t responsive? You make a call or send a text or email and the person you are trying to reach just doesn’t respond! That’s rude and unprofessional. The same can be said for unresponsive web sites. How many times have you tried to find information or look for an item you want to buy, only to be frustrated by unresponsive sites that don’t work well on the device you are using?If you are in business, you need to give some serious thought to the concept of Responsive Web Design (RWD), Adaptive Web Design (AWD). You need to serve your customers, users and partners with the software solutions and sites you have designed to promote your business and sell products and services.

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RWD, AWD, Ux redesign. You NEED to connect to Smart Phone Users!

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In 2012 Desktops ruled. In 2014 Smart Phones are the only game in town. Connect to your customers and business users with RWD, AWD, Ux re-design and software re-engineering.

Awesome Responsive Web Design (RWD) Part Two: Don’t Forget Device Size, Queries, Images and Testing!

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In the first of our two-part article series, entitled ‘Awesome Responsive Web Design (RWD) Part One: The Devil is in the Details!’ we discussed some of the challenges and considerations of building a high performance, heavy data centric, multi device mobile business solution. In the first article, we reminded our readers that Software Product Development and, in particular, Product Development, Management and Support (PDMS) must include a serious consideration of RWD and software usability improvements.The concept of Responsive Web Design encompasses differing techniques such as Adaptive Web Design, RESS (Responsive Design with Server-Side components), and responsive delivery. These techniques incorporate client-side code, multiple device templates, and cloud-based code transformations that stretch far beyond the scope of RWD. “Responsive” has simply come to describe techniques and technologies in which a unified set of website code produces Web pages optimized for multiple devices based on screen size and device capability. How a site achieves this unified state is becoming less and less important.

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Ux is Crucial: Business Apps Must Offer an Experience as Intuitive as Social Media & Consumer Sites

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In today’s mobile world, the user experience may be just about the most important thing in application and site delivery. User experience improvement, aka Ux Improvement, has become one of the most important disciplines in the software development world.For years, users, and especially users of enterprise products, have been ignored with cumbersome, inflexible user interfaces, that are difficult to use, and force users to do perform rework, in the form duplicate data entries. In the old world of interface design, technical teams paid little attention to the user experience, and so the typical packaged software or website interface lacked flexibility and was rarely intuitive. As a result, users needed a lot of training. In the new world of interface design, the issue of mobility has compounded and complicated the user experience.

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On the Move: Fuel Your Sites with Responsive Web Design and Adaptive Web Design

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When you consider the portability of technology in today’s world, it may seem as if mobile access has been with us forever. Not so long ago, mobile access was limited to pagers and ‘car phones’ that fit in a suitcase. While we are very comfortable with the access provided by smart phones and tablets, the technology of mobile access is changing every day. For businesses, this ever-changing landscape of devices, applications and social interaction can be confusing. The changes in technology do not stop long enough to give a business the chance to catch up. Consequently, it is imperative that businesses look at Responsive Web Design (RWD) and Adaptive Web Design (AWD) to provide the kind of access a customer or prospect expects.If you want to sell your products and services in a world of mobile access, you must make your sites and applications suitable for diverse size screen and devices. It is too expensive and time consuming to build and maintain multiple site versions, or numerous upgrades, migrations or site maintenance requirements.

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Content First, and Mobile First: How To Factor Them Into Responsive or Adaptive Web Design

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If your enterprise is considering Responsive Web Design (RWD) or Adaptive Web Design (AWD), it is important to understand that the decision process does not end with RWD and AWD. To successfully design, develop, configure, integrate and implement a flexible web design, the business must also consider the questions related to ‘Content First’ and ‘Mobile First’.’Content First’ and ‘Mobile First’ methodologies are designed to put the emphasis on content prioritization, and to ensure that important information reaches the users, no matter what device they are using. These methodologies are often part of a responsive design strategy, and reflect an approach that allows the enterprise to display important business information to users quickly and with established priorities. If the navigation menu or company message is not clear or if it does not load fast on a smart phone the business may lose clients, customer trust, credibility and revenue. Having a content first strategy will help the enterprise to establish and sustain trust by respecting the user’s time and attention.

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The Business Case for Flexible Web Design Must Distinguish Between Responsive & Adaptive Web Design

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There has been some confusion about the difference between RWD and AWD, and within the last year, the terms have often been used interchangeably in the press. The concept and practice of flexible design is critical to creating websites that respond and flex to the display environment on desktops, smart phones, tablets and mobile devices. Credit for coining the ‘Responsive Web Design’ term is typically given to Ethan Marcotte (ethanmarcotte.com). The term AWD and ‘progressive enhancement’ is credited to Aaron Gustafson (easy-designs.net), and is considered a more global approach to website that takes into account CSS, assistive tech support, levels of markup, and JavaScript. Both terms describe the design, development and deployment of technology and techniques to make a web site flexible enough to accommodate the various sizes of smart phones, tablets and desktops.

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