Augmented Analytics for Leading Rural Fintech Company in India

The Client is one of the largest Rural Fintech companies in India with more than 700,000 Rural Entrepreneurs and services to benefit 100 million consumers. The Client business is currently growing at 150% year over year with a transformative impact on digital, financial, and e-retail services across rural and semi-urban regions.



The Client is the leading private sector bank in India, and the largest private sector bank in India by assets and by market capitalisation. The Client offers Online Net Banking Services and Personal Banking Services like Accounts and Deposits, Cards, Loans, etc. and its wide range of financial products in hundreds of Indian cities.

With the help of the Smarten solution and team, the Client has achieved its goal of creating a centralized analytics system at all levels of the organization. The Smarten intuitive interface allows users to make the most out of available data and to effectively manage their resources, revenue, procurement, business operations, manpower allocation etc. Smarten helps the Client to track organizational performance, and to reduce cost and increase profitability of each department without compromising on the quality standards.