What is So Important About Augmented Data Discovery?

Are Augmented Data Discovery Tools Important for My Business?
Can Augmented Data Discovery Make a Difference in My Organization? There are so many new terms in the business intelligence and advanced analytics domain. So, what is augmented data discovery, and why is it important for your enterprise? Augmented Data Discovery (aka Smart Data Discovery), takes the enterprise beyond data monitoring and helps users discover the more subtle yet crucial factors that affect business success. It identifies hidden issues and patterns within the data so the organization can address challenges, capitalize on competitive and market advantages and plan for the future with more confidence. There are a couple of components to the augmented data discovery continuum.
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Self-Serve Data Preparation for Business Users

Augmented Data Preparation Saves Time and Produces Results
Is Self-Serve Data Preparation Really Possible? Your business users are ready to do the job! They have a lot of data spread across the enterprise in various data repositories and forms and they want to pull it all together and analyze the data to get the answers to the questions you ask them every day. But, preparing that data is not easy.
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Why Do You Need Self-Serve Data Preparation?

Is Self-Serve Data Prep, REALLY Self-Serve?
Self-Serve Data Preparation Takes the Headache Out of Data Analytics! Self-Serve Data Preparation (aka augmented data preparation) is all about efficiency and the presentation of sophisticated data preparation tools in an easy-to-use environment. The idea behind self-service data preparation is to give the average business user the ability to prepare, use, report on and share data without the assistance of IT staff or analysts, thereby making their jobs easier and making every team member more of an asset to the organization.
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Is Self-Serve Data Prep the Same as Augmented Data Prep?

Self-Serve Data Prep is Possible and Wonderful!
Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion.
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Self-Serve Data Prep Puts the Power in Hands of Your Users

Augmented Data Preparation is in Your Future!
Self-Serve Data Preparation is Easy as Pie! Data preparation tools come in many shapes and sizes and not all are equal. If your business is interested in implementing a self-serve environment where its business users can become a greater asset to the organization, and use data preparation for analytics, you definitely need to consider ease-of-use for your users and flexibility, sophisticated functionality and mobile accessibility for the good of the organization.
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What is Augmented Analytics and Why Does it Matter?

What is Augmented Analytics and Why Does it Matter?
If your role in business demands that you stay abreast of changes in business analytics, you are probably familiar with the term Smart Data Discovery. You may also have read the recent Gartner report entitled, 'Augmented Analytics Is the Future of Data and Analytics', Published 27 July 2017, by Rita L. Sallam, Cindi Howson, and Carlie J. Idoine, highlighting the importance and benefits of augmented analytics, augmented data preparation and augmented data discovery.
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White Paper: Self-Serve Data Preparation Provides Significant Benefit to the Enterprise

Self-Serve Data Preparation Provides Significant Benefit to the Enterprise
By providing sophisticated analytical features and algorithms in an easy-to-use self-serve environment, the enterprise enables business users to perform data preparation and test theories and hypotheses and prototype on their own. Rather than preparing data at the central meta-data layer, and restricting what business users can do and see, IT enabled (rather than IT controlled), self-serve data preparation allows users to compile and prepare data and use that data in analytics to test hypotheses, perform visualization and create and share reports, and create custom alerts and other information. Business users can control the data elements, the volume and the timing.
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