What is SSDP and Can it Truly Make Analytics Self-Serve?

What is SSDP and Can it Truly Make Analytics Self-Serve?
SSDP (otherwise known as self-serve data preparation) is the logical evolution of business intelligence analytical tools. With self-serve tools, data discovery and analytics tools are accessible to team members and business users across the enterprise.
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Augmented Data Preparation and Self-Service ETL!

Self-Service Data Preparation that is Easy and Worry-Free!
What is Self Service Data Preparation? Data prep can slow down analytics and cause delays. Self-service data preparation (when done right) can enable business users to leverage sophisticated, easy-to-use tools for self-serve ETL. Data extraction, transformation and loading (otherwise known as ETL) can be time-consuming and requires professional skills but self-service ETL will walk business users through an augmented data preparation process and take the complicated, confusing steps out of the process by helping the user make decisions on how to prepare, clean, reduce and use the data in the best way possible.
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What is Self-Service Data Preparation?

Self-Serve Data Prep is Key to Data Democratization!
Data Literacy and Self-Serve Data Prep Encourage Citizen Data Scientists! In years past, data preparation was the domain of IT professionals and data scientists. In order to prepare data for analysis, one had to find, gather, and prepare the data and that preparation included cleaning, combining, reduction and shaping of the data.
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Augmented Analytics for Every Business and Industry!

Can Self-Serve Data Prep Really Work for Business Users?
Is An Augmented Analytics Solution Right for My Organization? Self-Serve Data Preparation is a critical component of augmented analytics. If these terms seem foreign to you, just know that they represent the future of business analysis. As organizations adopt self-serve business analysis, the business user with average technology skills must be able to leverage tools that are sophisticated, yet easy to use.
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Self-Serve Data Preparation for YOUR Users

Augmented Data Prep is Suitable for Every Business User
Self-Serve Data Prep Should be Just That - Self-Serve! Self-serve has many meanings. You can pump your own gas, you can serve yourself at a buffet, and sometimes you can even do your own data preparation. You will notice that I said 'sometimes'. That is because you have to choose the right tool if you want to really participate in self-serve data preparation.
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Self-Serve Data Preparation for Business Users

Augmented Data Preparation Saves Time and Produces Results
Is Self-Serve Data Preparation Really Possible? Your business users are ready to do the job! They have a lot of data spread across the enterprise in various data repositories and forms and they want to pull it all together and analyze the data to get the answers to the questions you ask them every day. But, preparing that data is not easy.
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Why Do You Need Self-Serve Data Preparation?

Is Self-Serve Data Prep, REALLY Self-Serve?
Self-Serve Data Preparation Takes the Headache Out of Data Analytics! Self-Serve Data Preparation (aka augmented data preparation) is all about efficiency and the presentation of sophisticated data preparation tools in an easy-to-use environment. The idea behind self-service data preparation is to give the average business user the ability to prepare, use, report on and share data without the assistance of IT staff or analysts, thereby making their jobs easier and making every team member more of an asset to the organization.
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Is Self-Serve Data Prep the Same as Augmented Data Prep?

Self-Serve Data Prep is Possible and Wonderful!
Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion.
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Self-Serve Data Prep Puts the Power in Hands of Your Users

Augmented Data Preparation is in Your Future!
Self-Serve Data Preparation is Easy as Pie! Data preparation tools come in many shapes and sizes and not all are equal. If your business is interested in implementing a self-serve environment where its business users can become a greater asset to the organization, and use data preparation for analytics, you definitely need to consider ease-of-use for your users and flexibility, sophisticated functionality and mobile accessibility for the good of the organization.
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Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!

Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!
Extract, Transform and Load (ETL) refers to a process of connecting to data sources, integrating data from various data sources, improving data quality, aggregating it and then storing it in staging data source or data marts or data warehouses for consumption of various business applications including BI, Analytics and Reporting. It offers high quality data, which otherwise resides in poorly structured heterogeneous, complicated data sources.
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