User experience is tangible, measurable and quantifiable!

Yes! No kidding, you can actually measure the satisfaction of the end users of your product. Still not convinced? Let’s explain how user experience design and your end user satisfaction could be measured. 1. Take your software to the market and assuming you have about 100 customers being introduced to your product 2. Bring in changes to the software and measure the changes in business activity i.e. Create, Retrieve, Update & Delete such basic functions 3. Wait for some time to track the business activities related to every function points 4. Before you bring in changes though, ensure that you know how it connects the following
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Customer Retention and Conversion. Great User Experience IS the Answer

At a conference last week, I ran into Rick, an old colleague from a previous employer. Rick told me about a problem he had with a drop-off in conversion on a business website. His company hired a consultant to upgrade their product sales website and create a mobile app so customers could browse and purchase products on smart phones. After the launch, the enterprise noticed a decline in sales on the site, and poor results in user adoption of the sales app.
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Ux is a Real Differentiator for Your Mobile App. Find Out Why!

Many businesses isolate IT evolution and focus on the latest trends. Knowing they must accommodate mobile devices, companies may concentrate only on getting their apps and sites mobile, without regard for performance, or (equally, if not more, important) the User Experience (Ux). Clients who focus only on mobility, without regard for user satisfaction or adoption are much more likely to fail in their efforts. Consumers, employees and all users have an expectation today and that expectation establishes a demand for simple, intuitive apps that anticipate customer needs, and understand the target audience and their preferences, buying behavior and tastes, as well as the trends and techniques used by competitive solutions, security compliance, industry standards etc.
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The Importance and Benefits of a Well-Conceived User Experience (Ux)

Your customers and business users are sophisticated. They have access to all kinds of apps, software and websites. They know how easy technology can be and how difficult it can be and they have no patience for the latter. Consumers purchase products or services, get information, make a hotel reservation, or buy a movie ticket. Business users leverage software every day to do their jobs, accomplish goals, collaborate and share. The bottom line is that the user experience (Ux) is critical to your business success and can make the difference between user adoption, customer retention and business success. Pay attention to Ux! ###Details >

How Does your News or Media Site Score?

How does your news or media site score

Are you striking out because of poor mobile usability? For the User Experience Scorecard, The search agency calculated the total score out of possible five points – a score of zero being the lowest and a score of five being the highest possible…for each of the sites.


Is your hospitality Business Engaged in the Age of Mobility?


The Shift in Hotel Bookings is Irreversible! From Desktop to Mobile and Tablet There’s No Turning Back.


The Way to a Customer's Heart is Through the User Interface!

Perhaps you are still trying to convince your executive team to employ user experience design services to accommodate user expectations for your enterprise applications. Is your organization debating the need to provide intuitive easy displays on all types of devices from desktops and laptops to tablets and the various screen sizes of smart phones? If that debate is still in the works in your organization, you are not alone!While mobile application development, responsive web design and user interface redesign debates rage on, your business is losing customers and sales conversions and your customer satisfaction is going down the tubes! Think of your user experience in the same way you think of customer service in a brick and mortar store.
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Responsive Web Design or Adaptive? Cut Through the Confusion and Ensure Success

There are many articles and opinions about Responsive Web Design(RWD) and Adaptive Web Design (AWD), but one thing is for sure. The business benefits of RWD and AWD are numerous. While the upfront planning process for RWD and AWD may be a bit longer, the payoff in terms of customer and user satisfaction and increased bottom line is undeniable. Here are just a few of the benefits of redesigning or designing a site using responsive or adaptive web design.
  • Reach your audience easily through tablet and mobile
  • Improve conversion and sales ratio
  • Consolidate analytics
  • Improve search engine visibility
  • Save cost and time in mobile development
  • Simplify website maintenance
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News is Digital for 80% of Internet Users, Is Your Site Ready for this Traffic?


Great User Interface and User Experience (Ux) and a comprehensive mobile application development strategy is mandatory for media sites. Is your app or site competitive and user friendly?


When users and customers are happy…so are you! Ux design does the trick


Great Ux design is proven to result in better business performance, user adoption and customer satisfaction. Want more revenue? Pay attention to your user interface!