Does anyone remember what business was like before the advent of the internet? If you are under the age of forty, you probably answered ‘no’ to that question. The internet has changed business in more ways than I can list. Today, there is no way to avoid the integration of internet marketing with your marketing programs. If you fail to include search engine optimization, social media marketing, pay-per-click and internet marketing techniques in your business strategy, you can’t compete in your market – whether that market is local, regional or international. Your customers are sophisticated in the use of technology and they expect you to meet them where they live. That means you have to meet them on the internet!Internet Marketing uses cutting-edge technologies to create a virtual world that is flexible, fast and intuitive and can engage and retain clients by offering content, games, tools, polls, surveys, events, and product and services to meet the needs of a specific customer.
