Understanding How Businesses Use Mobile BI to Achieve Results!

Mobile BI Business Use Illustrates Real Advantages!

Mobile Business Intelligence (or Mobile BI) is defined as ‘a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.’

Aberdeen Group reports that businesses adopt Mobile BI to:

  • Improve business process efficiency
  • Improve employee productivity
  • Make better decisions, more quickly
  • Provide better customer service
  • Deliver real-time bi-directional data access to make decisions anytime and anywhere.

‘Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.’

As local and global competition increases, most businesses are looking for ways to improve their competitive advantage, and to quickly adapt to the changing market, to employee needs and to customer buying behavior.

It can be helpful to consider some real-world business use cases, in order to understand the value and benefit of incorporating a Mobile BI solution within your technology landscape and your analytics approach.

The advantages of Mobile BI go beyond team collaboration and individual reporting needs, to provide the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

Real World Business Use of Mobile BI Reveals Benefits and Advantages

The following list of companies represents a small sampling of businesses currently using Mobile BI to improve business results and efficiency:

Amazon – Amazon analyzes purchasing behavior and browsing history to predict what products a customer might want to see, and what they are likely to buy, personalizing the customer experience and making it easier for customers to complete a transaction. BI tools help the business to forecast demand and ensure that stock is available.

Starbucks – The business has implemented a loyalty program to help with customer engagement and sales, personalizing marketing strategies and allowing customers to order, pay and receive rewards. It gathers data using its digital channels and uses that data to create targeted offers and to improve customer retention, as well as increasing the amount customers spend during a visit.

Netflix – The company uses BI tools to personalize the viewing experience and to analyze customer viewing preferences and push specific options to the customer based on viewing history. Mobile BI tools allow teams to analyze and share information regarding regional viewing and to make decisions on the fly.

Uber – The company business model is dependent on the rapid changes and shifting behavior of customers from one local and regional area to the next. Real-time pricing and operational decisions are made to support surge pricing and driver deployment for high demand areas. The back-end systems and BI tools allow drivers to access information using the Uber app so that they can quickly respond to the changing environment.

Tesla – Mobile BI and wireless car data analytics allow Tesla to connect remotely to corporate offices and collect and analyze vehicle data to address issues and update customers on maintenance etc.

X/Twitter – Mobile BI provides support or moderators to identify and quickly address platform safety issues, violations, etc. The integration of artificial intelligence (AI) with BI tools allows the business to quickly respond and ensure a safe user experience.

Mobile BI provides the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

These examples illustrate the many ways in which Mobile BI can be used to address business issues, providing user access and analytics for team members no matter where they are and how they need to use the data. Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features,  with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Understanding How Businesses Use Mobile BI to Achieve Results!

Combine Traditional and Modern BI for the Best Results!

Give Your Team Traditional and Modern BI in One Solution

Business Intelligence (BI) solutions have been around for some time. The traditional BI tools were designed to be used by the IT team, business analysts and data scientists and utilized sophisticated features which required specialized knowledge and skills possessed only by the technical and analytical community. In this environment, business users were consumers of content, and while they could access information from dashboards, reports and KPIs, they had very limited access to date and they could not interact with that data. Where users had access to data, BI objects, reports and dashboards were developed, provisioned and presented to them by the IT team, so the business user had no control over what they could see or the format of the data.

‘In the past, business users were restricted to analytical content provided by IT staff and Data Scientists with limited interaction and access to data’

Gartner predicted that ‘…smart/augmented, nonrelational-, search- and visual-based data discovery capabilities will converge into a single set of next generation data discovery capabilities as components of modern BI and analytics platforms.’

When You Combine Traditional and Modern BI Tools, You Give Your Team Comprehensive Support

In line with Gartner predictions, the new world of Augmented Analytics and Modern BI solutions enables end-users and team members to access and use business intelligence (BI) to combine their industry and functional knowledge with clear, concise data. These new solutions are focused on business users, and on their empowerment, placing the power of true insight into the hands of business users and transitioning business users into Citizen Data Scientists. These solutions provide more value to the organization, improving technology Return on Investment (ROI), Total Cost of Ownership (TCO) and increasing efficiency with fact-based decisions. Modern BI and Augmented Analytics offers data integration and sophisticated analytical models and techniques in an easy-to-use interface that provides auto-suggestions and recommendations to speed the analytical process and ensure that users get what they need. It also provides report formats, publishing tools, alerts and analysis that can be shared by team members to encourage user adoption and collaboration.

As the needs of the average user evolve, most businesses find that a combination of traditional BI tools and Modern BI tools will best meet the needs of the team and ensure that every team member has the tools they need to get the job done.

Here are the primary features and functionality your business will need to capture Traditional Business Intelligence components and provide comprehensive coverage for your team. These solutions allow the IT staff to provide dashboards and reports for business user consumption and review:

  • Personalized Dashboards – Users with average technical skills can design personalized dashboards in minutes without programming knowledge.
  • Multidimensional Key Performance Indicators (KPIs) – The team can define KPIs using an intuitive expression engine and KPI software to set polarity, frequency and threshold levels.
  • Social Business Intelligence – Imagine an environment where business users can access a business intelligence and analysis portal and see popular data to rate, share and comment.
  • What-If Analysis – Enables business users to determine how a prospective change to a product, service, resource allocation, budget, schedule, pricing, raw material cost, labor cost, or other factors might affect the business bottom line.
  • Graphical Analysis – Business users can leverage stunning visualizations, alerts for exceptions and trends, and intuitive, mobile BI dashboards with true deep dive capabilities!
  • Mobile Business Intelligence – Business intelligence solutions your business users can enjoy with high-performance BI tools that will work on any size or type of device.
  • GeoMap Support – Users can leverage geo maps, analyze data for any location, and define geographic areas with support for drill down, spot lighter and other features.
  • Exceptions and Personalized Alerts – With exception reporting users can define thresholds, monitor Key Performance Indicators (KPI) and metrics, and even receive alerts when exceptions occur with the ability to set, modify and delete alerts based on specific thresholds.
  • R Integration – Integrates seamlessly with R (the popular open source programming language and software environment for statistical computing), so users can integrate any R script with simple input and output configuration.
  • Print Reports – The IT team can leverage a simple, basic programming or scripting environment to define format templates and produce reports for delivery by email.
  • Web-Based BI Reports – Business intelligence reporting software enables users to point-and-click and drag-and-drop to create a report summarizing performance metrics, or operational data, without programming or database or SQL skills.

Modern BI and Advanced Analytics – Augmented Analytics enables the transition from business user to Citizen Data Scientist and supports data democratization and data literacy, allowing Data Scientists to focus on strategy and business user access to analytics to perform day-to-day analytics.

  • Assisted Predictive Modeling – Predictive analytics for business users provides predictive modeling capability assisted by auto-recommendations and auto-suggestions to simplify use and optimize outcomes, allowing business users to predict outcomes without the expertise of a data scientist.
  • Auto Insights – The Auto Insights Smarten toolset allows business users to simply select the dataset to be analyzed and let the system interpret the dataset, select important columns of data, analyze its type and variety and other parameters and use intelligent machine learning to automatically apply the best algorithm and analytical technique and provide data insights.
  • Key Influencer Analytics – Focus on what matters and find the most relevant influencers for your target KPIs. Business users often find it difficult to identify the right targets and to understand relationships and factors that influence results.
  • Anomaly Analysis – Reveal trends, anomalies and answers, map targets, focus on influencers that matter and adapt to succeed.
  • Smart Data Visualization – Smart data visualization allows business users to view and analyze data to identify a problem and clarify a root cause and to make confident decisions.
  • Self-Serve Data Preparation – Smart data discovery tools and augmented data preparation features allow business users with average skills to perform data preparation and transform, shape, reduce, combine, explore, clean, sample and aggregate data, without the need for SQL skills, ETL or other programming language.

‘As the needs of the average user evolve, most businesses find that a combination of traditional BI tools and Modern BI tools will best meet the needs of the team and ensure that every team member has the tools they need to get the job done.’

There are other many other features and components available to support users, IT, business analysts and data scientists in the traditional and modern analytics environment.

To find out more about Business Intelligence (BI) Solutions And ReportingContact Us. Discover the power of Augmented Analytics and see how your team can benefit from fact-based decisions, and cost-effective analytics and achieve a market advantage.

Choose the Right Mobile BI Solution for Your Business!

What Do I Need to Know Before I Choose a Mobile Business Intelligence (BI) Solution for My Business?

What makes a great Mobile Business Intelligence (BI) solution? There are many factors to consider and, if you do not choose wisely, you risk a) spending a lot of money and getting very little in return, b) working with incorrect, old or incomplete data, c) having to upgrade and spend even more money, d) disappointing your team and falling short of objectives, e) missing your Citizen Data Scientist initiative goals.

Use Smart Data Visualization to Improve Decisions!

Smart Data Visualization and Personalized Dashboards Improve Data Insight and Team Collaboration!

Augmented Analytics was designed to remove the barriers erected by the traditional business intelligence and analytics solutions. In order to achieve data democratization and improve data literacy among team members within an enterprise, the organization must provide simple, easy-to-understand solutions that display analytical results in a way that is meaningful and intuitive.

Mobile BI Improves Productivity and Results!

Add Mobile BI for Your Team and Improve Access, Analytics and Business Decisions!

Recent surveys reveal that the mobile BI market is growing by leaps and bounds. Of those surveyed, over 35% of companies said that mobile BI is in use among their business users. While some businesses have yet to adopt BI tools or augmented analytics for their business users, many have done so, and are now in the process of adding mobile BI to the set of tools available to users. There is no doubt that the COVID pandemic affected this strategy, since many businesses are now embracing a full-time or a hybrid remote work environment that requires team members to have access to tools from wherever they are working.

Extend Your Business Reach with Mobile BI!

Support Your Team and Achieve Business Results with a Mobile BI Solution!

Gone are the days when every employee in your enterprise was tied to a desk inside the walls of your office building. Today’s team members are working remote, or visiting clients, or on the road, or perhaps they are in the office in a staff meeting and in need of crucial information to make a decision. Whatever the case, your team needs flexible, mobile solutions to do their jobs in today’s high-stakes, competitive environment, and mobile BI is definitely among the solutions they need.

‘If you want to support your business user team, explore mobile augmented analytics and mobile BI, you can add powerful functionality and access for your business users with out-of-the-box Mobile BI.’

Mobile BI solutions provide data for analysis on mobile devices to support objective, fact-based decision-making improve overall business performance.

Mobile BI Offers Numerous Benefits to Users and the Enterprise

According to Mordor Intelligence, ‘The growth in the adoption of mobile BI can be attributed to numerous factors, such as the growing adoption of data analytics, an increase in mobile data generation, proliferation of mobile devices and apps, and the improved efficiency of BI tools.’

There are many benefits to creating a Mobile BI environment:

  • Your users can leverage a native app, with a seamless user interface for a great user experience (Ux)
  • The enterprise can extend the office environment, allowing for swift analysis and decisions from anywhere and improving productivity
  • Mobile BI will encourage user adoption and provide support for BI investments and data democratization and improved data literacy
  • The organization can ensure data security with access rights defined on the server, so security and privacy is ensured at all levels
  • The mobile BI app is supported from anywhere within IT infrastructure –on premises, public or private cloud
  • Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality

Whether you have an existing business intelligence or augmented analytics platform that you wish to upgrade or change, or you are exploring the potential of augmented analytics for your business user team and want to implement a Mobile BI environment to support your team within and outside the office, you can enjoy the benefits of this approach, with a cost-effective solution that is easy to implement and requires minimum training and roll-out time.

‘Your team needs flexible, mobile solutions to do their jobs in today’s high-stakes, competitive environment, and mobile BI is definitely among the solutions they need.’

If you want to support your  business user team, explore Smarten Mobile Augmented Analytics And Mobile BI, you can add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Understanding BI Tools in Today’s Market

How Do We Define Business Intelligence Today?

Business Intelligence (BI) is the lifeblood of an organization. Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition.

You may be interested to know that TechJury reports seven out of ten businesses rate data discovery as very important, and that the top three business intelligence trends are data visualization, data quality management and self-service business intelligence.

As the Business Intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs.

Give Your Users Mobile BI. They Will Love You!

Why Doesn’t Your Business Provide Mobile BI Access For Your Users?

You would think that businesses would understand the value of Mobile BI! After all, we are a mobile society. Today’s consumers and business users expect to have access to all of their tools, apps, software and websites on their mobile devices, and no matter what kind of device they have – iPad, tablet, Android smart phone, iPhone etc., they expect to have seamless performance. So, is it any wonder that businesses are facing the question of analytics on the go?

Gartner has predicted that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical and domain-specific augmented analytics solutions.’

‘Mobile BI can provide your business with the foundation to achieve your data democratization and user adoption goals.’

If your business users and Citizen Data Scientists have access to robust augmented analytics and traditional and modern BI within the walls of your enterprise, why don’t they access to these all-important tools when they are working remotely, in a client office, at an airport, on the road or working with a supplier or a partner? Consider the increased productivity and the improved workflow your team can achieve if you add Mobile BI. If you have invested in an analytics solution and you want to achieve the best return on investment (ROI) and the lowest total cost of ownership (TCO), you need to expand user access to a mobile environment.

If You Don’t Provide Mobile BI for Your Users, Why Not?

With the right Mobile BI solution your users can enjoy many benefits. When you consider a Mobile BI and augmented analytics solution, be sure your solution provides:

  • A native app, with seamless user interface for a great user experience (Ux) – compatible with iOS and Android
  • An extended office environment for swift analysis and decisions from anywhere
  • Encourages user adoption and provides support for BI investments and data democratization
  • Access rights are defined on the server so security and privacy is ensured at all levels
  • Can be hosted anywhere within IT infrastructure –on premises, public or private cloud
  • Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality
  • Start-up is easy, within a few minutes and support is readily available

‘Consider the increased productivity and the improved workflow your team can achieve if you add Mobile BI.’

Choose a  Business Intelligence reporting solution that promotes data literacy and provides BI tools your IT team can easily implement and support, and a solution that business users will want to adopt. Choose flexible, agile business intelligence solutions that can be used at all levels to collaborate, share data, and report and communicate with clarity. Mobile BI can provide your business with the foundation to achieve your data democratization and user adoption goals.

Original Post : If You Don’t Provide Mobile BI for Your Users, Why Not?

Case Study : Smarten Augmented Analytics Case Study- Pharmaceutical, Clinical Research and Innovation Company

Smarten Augmented Analytics Case Study- Pharmaceutical, Clinical Research and Innovation Company

The Client is a global business governed by a foundation whose mission is to have a meaningful social impact, both for patients and for a sustainable world. With its unique governance model, the Client business can fully serve its vocation with a long-term vision and fulfil its commitment to therapeutic progress and to serving patient needs. The company has grown exponentially, first across France and then throughout the world, driven by the transformation of the business.

Mobile BI Tools for Citizen Data Scientists!

Mobile BI Tools Support Citizen Data Scientists and All Team Members With Access to Critical Data!

When a business takes on a Citizen Data Scientist initiative, it must provide the tools and techniques the business user will need to support the new role. Augmented Analytics is key – with features and tools that make it easy to integrate, find, analyze and share data across the enterprise.

Gartner has predicted that, ‘90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.’

If your organization is doing it right, the Citizen Data Scientist initiative will incorporate support to change the culture, to update the employee evaluation process to encourage the use of analytics and fact-based decision-making, and other factors that influence user adoption and enable the business to move forward with a team alignment.

But one thing many businesses fail to consider is the need for these tools outside the walls of the office environment. If the global pandemic taught us anything is that many employees were forced to work at home or in settings outside the typical office facility. Today, many companies have embraced this concept on a long-term basis, allowing their employees to work from home, or in remote group locations. But even if your business is situated in one more office buildings or store fronts, the chances are good that your team members spend a certain amount of time working outside the office, after hours, on weekends, etc.

‘Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate.’

Teams today are asked to do more with less and, as work hours expand, and the expectations of businesses change, the team must adapt. Managers, executives, IT teams and others find themselves in situations where they must check the status of a project, approve a purchase or resource acquisition, communicate with a team and assess the need to make changes – the list goes on and on!

Mobile BI Supports Citizen Data Scientists and Data Literacy

Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate and make decisions on the fly, in a staff meeting, in an airport or hotel, or at home.

To ensure that you choose the right tools for your Citizen Data Scientists, look for a Mobile Business Intelligence solution that offers the following features and functionality:

  • Native app, with seamless user interface for a great user experience (Ux). Available for iOS and Android
  • Extends the office environment. Allows swift analysis and decisions from anywhere
  • Encourages user adoption and provides support for BI investments and data democratization
  • Access rights are defined on the server so security and privacy is ensured at all levels
  • Hosted anywhere within IT infrastructure – on premises, public or private cloud
  • Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality
  • Start-up is easy, within a few minutes and support is readily available

‘One thing many businesses fail to consider is the need for BI tools outside the walls of the office environment.’

If you want to support your Citizen Data Scientists and every member of your business user team, explore Smarten Mobile Augmented Analytics And Mobile BI. Add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Mobile BI Supports Citizen Data Scientists and Data Literacy!