When eCommerce and online shopping businesses reflect on their results, it can sometimes be difficult to decide on a strategy going forward. You may be able to produce reports and have a good grasp of ‘what sells’ but if you are to compete in this incredibly competitive market, you need metrics. You need to make fact-based decisions.
Even if your business results are on target, even if you feel you have a good handle on how to run the business and what your customers want, there is always room for improvement, and the issues that arise can often come out of nowhere. Even the best business managers cannot anticipate and see how every detail of the business might come together to create a challenge OR an opportunity.
Gartner has placed an increased focus on augmented analytics and solutions that support data democratization and business user transformation to the Citizen Data Scientist role. It predicts that those organizations that engage in Citizen Data Scientist initiatives will outperform businesses that do not take this approach and they will be more competitive and better prepared, by increasing productivity, optimizing resources and making better decisions. As your business competitors embrace this evolution, your organization must seriously commit to the Citizen Data Scientist concept and to the Augmented Analytics solution approach that will support the Citizen Data Scientist.
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal.
When a business takes on the task of transforming business users to Citizen Data Scientists, they might have very clear goals mind but they may not have a firm grasp on what the role means or how to provide the business user with an understanding of what the role will be (what it will not be) and how it will change their day-to-day work.
Your senior management team has decided to engender digital transformation and improve data literacy across the enterprise. As a primary step in this process, the team wants to implement an augmented analytics solution that will encourage business users to get involved in data analytics, to use data to make fact-based decisions and to present, report and collaborate using real, current and clear information that will support collaboration and improve results.
Smarten announces its Smarten Clickless Analytics, a Natural Language Processing (NLP) Search Analytics tool designed for every business user, no matter their technical expertise or data skills. Natural Language Processing Search Analytics (NLP) is an easy-to-use search analytics technique that allows business users to create complex searches without endless clicks and complex navigation and commands. Using this familiar Google-type Clickless Analytics, users can leverage these tools to discover trends and patterns, receiving results in simple, clear language the user can understand.
You have selected an advanced analytics solution and deployed it across your enterprise, but your business users are not cooperating! One of the primary reasons for poor user adoption of this type of tool is that the tools are too restrictive and too difficult to use. Perhaps IT created the dashboards and they do not meet the needs of your business user, perhaps the business user needs help to engage with the system. Your users may have tried their best to use the system but the results they receive when they search are not accurate or do not meet their requirements. An advanced analytics system that is not intuitive, is complex or requires programming skills just to perform a simple search is not going to work for your business.
There are a lot of business intelligence and analytical tools on the market today and if your business has recognized the need to implement this type of solution for self-serve analytics among business users, it is important to understand the advantages of augmented analytics. Advanced analytics benefits are numerous but, when a business chooses augmented analytics tools, it can ensure that its business users have full access to analytical features and sophisticated techniques without having to learn complex systems and without having to acquire data scientist skills. That ease-of-use takes advanced analytics advantages to the next level by democratizing use and allowing for digital transformation and increased data literacy across the enterprise.
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal.
