Enable User Adoption of BI Tools with Embedded BI

Embedded BI Assures User Adoption of Analytics

When a business sets out to initiate data democratization and improve data literacy, it must choose the right approach to business intelligence and select an augmented analytics product that is self-serve, intuitive, easy to implement and easy for business users to embrace. Transitioning business users into the role of a Citizen Data Scientist can be challenging.

 

‘If the organization wishes to convince its business users of the importance of data analytics and fact-based decision-making, it must provide tools that are intuitive, easy-to-use and can be established within the parameters of the user’s day-to-day tasks as an integrated part of their workflow.’

 

To ensure user adoption of BI tools, optimize return on investment (ROI) and total cost of ownership (TCO) and successfully deploy business intelligence and augmented analytics, businesses often choose Embedded BI.

 

Gartner defines embedded analytics in this way: ‘Embedded analytics is a digital workplace capability where data analysis occurs within a user’s natural workflow, without the need to toggle to another application.’

If Your Business is Considering BI and Augmented Analytics, Embedded BI Will Enable User Adoption

Embedded BI solutions differ from the typical business intelligence solution in a number of ways. Here are just a few examples:

User Experience (Ux) – In the traditional BI environment, business users must learn a new solution and interface and may be required to among other solutions and software products to use that data within the BI tool. Users with average or poor technical skills are not likely to adopt a solution that requires additional training and multiple steps to accomplish a task. In the Embedded BI environment, analytics is accessible from within a familiar enterprise solution using a single sign-on and tools that are intuitive, so the user can quickly find information and analyze it all in one place.

User Adoption – In a traditional BI environment, users must invest time to learn a new BI tool and work within data silos to try to analyze information and share that information with others. Embedded BI allows users to leverage analytics within the natural flow of their daily tasks and easily share that data with other users, so the team and the individual user adoption is supported.

Integrated Workflow – Business team members are busy, and they are often scrambling to complete tasks on time and to make decisions, create presentations and move on to the next thing. Traditional BI tools require users to interrupt their workflow, and use multiple enterprise solutions to gather and analyze data within the BI environment, so the analytics process is cumbersome and inefficient. Embedded BI allows users to work in an integrated environment, gain data insight and make relevant data-driven decisions without delay or frustration.

 

‘Embedded analytics is a digital workplace capability where data analysis occurs within a user’s natural workflow, without the need to toggle to another application.’

 

In a business environment that is more competitive than ever before, team members must have the tools they need to perform tasks and complete activities dependably, and to have a firm grasp on the solutions and tools they use without spending a lot of time in training, or in gathering and preparing data to gain insight into challenges, issues, opportunities or trends that affect business success. If the organization wishes to convince its business users of the importance of data analytics and fact-based decision-making, it must provide tools that are intuitive, easy-to-use and can be established within the parameters of the user’s day-to-day tasks as an integrated part of their workflow. This approach to BI and analytics will ensure user adoption.

You can find out more about the Smarten Embedded BI And Integration APIs solution and add powerful functionality and access to existing ERP, SCM, HRMS, CRM or any other products. Provide analytics capabilities within existing products without major Investment. Your business users and your customers will appreciate the ease-of-use and access and you will gain a competitive advantage. Read our White Paper: ‘Making the Case for Embedded BI and Analytics.’

 

Original Post : Enable User Adoption of BI Tools with Embedded BI!

When Should I Avoid Using Creatio LCNC Development for My Project?

When Should I NOT Choose LCNC or Creatio for My Project?

Creatio is a low-code, no-code development environment, so no discussion of pros and cons would be complete without including the challenges and tradeoffs your development team will face when choosing low-code/no-code for certain types of projects. For more information on the pros and cons of Low-Code, No-Code, you may wish to explore our article, ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?.’

‘It is wise to work with your IT partner when choosing a development environment to be sure that the you select a framework and platform that will meet your needs now and in the future – one that is suitable for your users and your suppliers, customers, partners and stakeholders.’

When NOT to Use Creatio Low-Code, No-Code Development and WHY

Here we consider the challenges of low-code and no-code development, and the pros and cons of Creatio to answer the question, ‘is Creatio a good LCNC platform for my business needs?’

Low-Code, No-Code Development Challenges


Integration
– Complex integration roadmaps that include multiple solutions and techniques can make it challenging to integrate Low-Code/No-Code solutions. If an enterprise plans to integrate these approaches with legacy systems, the development team is likely to face some integration challenges that will require manual coding. Vendors provide their own version of these tools and if an enterprise chooses more than one of these environments for development, it can create integration challenges.

Scalability – The development team or IT consultant must carefully assess and support performance, reliability and security issues, and consider infrastructure and load testing to assure appropriate scalability and performance across all apps and systems. If your business depends on large datasets, you may have scalability and performance issues.

Solution Customization – By its nature, the low-code/no-code approach limits customization capabilities and provides less flexibility for developers when combining ‘from scratch’ code with restrictive components and tools.

System and Solution Governance – The enterprise must work closely with IT consultants and the in-house IT team to ensure appropriate oversight, and to monitor and manage the growth and changes required to stay abreast of organizational requirements and effectively manage the production and development environment and processes.

Creatio Development Platform Challenges


Regulated Industries and Businesses
– Industry and government standards can be complex and will require specific customization that can exceed Creatio capabilities or create burdensome cost.

Scope of Solution – The Sales Creatio package is more suitable for product-focused businesses than for service businesses. While it can be customized and enhanced, the business should consider the cost of that customization in its decision-making process. Some developers report limited scope of potential applications when using the Creatio Marketplace tools.

Pricing – Creatio pricing will increase as the business grows, so it is important to forecast cost increases in your selection criteria. Creatio pricing is based on the individual Creatio products and support plans the business chooses, and the number of users. The business can choose mobile-only users, external B2B portal users, limited internal users or external B2C portal users. For small to mid-sized businesses, this cost may be a concern. Be sure to thoroughly review and understand pricing before making a decision.

Customization and Enhancements – While low-code, no-code development is generally faster and easier to accomplish, Creatio feature enhancements can take time and additional cost in deployment, so be sure to work with your IT Partner to understand your requirements and the resulting cost.

AI-Enabled Tools – Creatio Energy 8.2 incorporates unified agentic AI, generative AI (GenAI) and Prescriptive AI in a single platform AI Command Center. While the potential for this platform is promising, the toolset and platform are new (launched in October of 2024). Depending on the type of application your business plans to create and the planned use of these tools and techniques, the business may wish to consider the stability of these products.


By including the Benefits, Advantages, Challenges And Tradeoffs here, we hope to give you a more comprehensive picture of the capabilities and limitations of the Creatio products and platforms, so that you can compare this development environment to your enterprise requirements and business needs. It is wise to work with your IT partner when choosing a development environment to be sure that the you select a framework and platform that will meet your needs now and in the future – one that is suitable for your users and your suppliers, customers, partners and stakeholders.   For a more detailed discussion of Creatio low-code, no-code development, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?’

‘By its nature, the low-code/no-code approach limits customization capabilities and provides less flexibility for developers when combining ‘from scratch’ code with restrictive components and tools.’


Explore our complementary articles: MVP Software Development: Everything You Need To Know (The What, Why And How),’ Mobile App Development Is Important To Business, So Are Mobile App Programmers,’ ‘What Are The Pros And Cons Of Flutter Programming?,’ and What Is Laravel Programming; What Are Its Benefits and Challenges?,’ ‘Hybrid Mobile Application Development: The What, Why And How,’ and ‘What Is MEAN Stack, What MEAN Stack Is NOT, Why Choose MEAN Stack Development And How To Hire MEAN Stack Developers,’ ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?

For a detailed discussion of Creatio, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?,’ ‘Why Should I Use Creatio Development For My Business Project,’ ‘What Is Creatio Low-Code No-Code Development And How Is It Used?,’ and ‘How To Hire Creatio And LCNC Programmers.’

Contact Us to find out how our skills, experience and services can benefit your enterprise, and how our Technology resources can support your needs. Our skilled, no-code and low-code development services provide support for all popular platforms with experienced developers. Hire low-code, no-code programmers, discover the many Enterprise Software Services available and get started today on your business or consumer software, web application or mobile app project.

How Can I Hire Creatio Programmers For My Business Project?

Hire Creatio Programmers and Low-Code, No-Code IT Partners

Mendix states that 44% of organizations now have at least one low-code application in production. If your business is considering a low-code, no-code development (LCNC) project, one of the decisions you will have to make is which development environment to use. As one of the well-recognized LCNC platforms, Creatio is often the choice of businesses looking to create consumer or business applications.

 

‘As always, when considering your partner options, be sure you choose an IT consulting firm with experience, skill, a vibrant, ever-green training program, flexible delivery models and 24/7, responsive communication, affordable pricing and dependable reporting and Service Level Agreements (SLAs).’

 

If your business is seriously considering the Creatio low-code/no-code approach to development as a component of your project, or for an entire development project, you will need to focus on resource planning and ensure that the team you establish has the skills you need for this project and to ensure success for upgrades, to support and maintain your solution and to provide adequate resources to develop and deploy your solution. Choose an IT partner with the skills and resources to address your needs and to assess requirements, plan, design, develop and deploy your software product or application using a comprehensive set of skills and experience in low-code and no-code and in Creatio.

How to Hire Creatio Programmers and LCNC Developers for Your Project

When considering Creatio Software Product And Application development Vendors And Service Providers, you will want to include the following factors:

 

Resources

Most organizations do not have the bandwidth to staff a development project and sustain other projects, maintenance, support and governance activities at the same time. Even if your enterprise has enough resources, it is likely you will experience delays because of competing priorities. Adding resources using a flexible delivery model can help you staff and move your project forward. Whether you require onsite, offshore or a hybrid delivery model, you will want to consider a vendor that can provide appropriate access and a responsive staff to keep your project on schedule and on budget.

 

Skills

The Creatio low-code, no-code approaches are popular because they provide a fast, easy way to develop apps and software and that can lead businesses to believe that if they use one of these approaches, they can create solutions without any professional expertise. Be sure that the team you select has the most up-to-date skillset for Creatio products including the Sales, Marketing, CRM, and AI-enabled suites and all integration and customization techniques, etc. Whether you are creating a business application, a mobile app, a consumer website or any other software product or application, there are many facets to a development lifecycle. Using Creatio tools, techniques and platforms to develop in a low-code, or no-code environment may be appropriate, but your development team or IT consulting partner will need skills for requirements planning, and perhaps for minimum viable product development to test prototypes and concepts, and they will need to have the skills and bandwidth to design, configure, test, integrate and deploy. Choose an IT consulting partner with a full suite of design and development skills and a comprehensive understanding of Available And Popular Technology.

 

Support

The need for expert, experienced software application developers and application support and maintenance skills is constant. If your business is not equipped to hire, train and retain permanent staff to satisfy the peaks and valleys of IT business requirements, it is time to consider an expert partner – a well-balanced, skilled IT team with leading-edge skills to enhance and support your business with innovative, high-value, low-cost application maintenance and support services, and timely, proven processes and methodologies. Whether you are employing low-code/no-code technology or integrating that technology with other platforms and services, you need a team that can support every component and aspect of your solution.

 

Upgrades

If your business plans to keep your software app, mobile app or software product evergreen, it is good to know that Creatio is invested in frequent upgrade schedules, so new capabilities are available on a regular basis. Be sure your IT partner is up-to-date on what is currently available from Creatio and can help you create a roadmap for upgrades to keep your product competitive in the market and add new features to assist your users. Change is a constant but one thing is always true, your business must adapt to changing customer buying behavior, and leverage new, cutting-edge technologies to remain competitive. Your partner will help you plan for anticipated upgrades and provide the flexibility required to keep your solution agile, so that, when you are ready, you can make those changes without expensive customization or having to start from scratch.

 

As always, when considering your partner options, be sure you choose an IT consulting firm with experience, skill, a vibrant, ever-green training program, flexible delivery models and 24/7, responsive communication, affordable pricing and dependable reporting and Service Level Agreements (SLAs).

 

For a more detailed discussion of Creatio low-code, no-code development, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?

If you wish to obtain a detailed list of experience, skills, support and resources to achieve a seamless outcome, explore: ‘Offshore Outsourcing Company White Paper On How To Select An Offshore Development Partner,’ ‘The Cost vs. Value Equation For Offshore Software And Technology Projects,’ and ‘Top 3 Considerations For In-House Software Product Development vs. Expert Assistance Decision.’

 

‘If your business is seriously considering the Creatio low-code/no-code approach to development as a component of your project, or for an entire development project, you will need to focus on resource planning and ensure that the team you establish has the skills you need for this project and to ensure success for upgrades, to support and maintain your solution and to provide adequate resources to develop and deploy your solution.’

 

Explore our complementary articles: ‘MVP Software Development: Everything You Need To Know (The What, Why And How),’ Mobile App Development Is Important To Business, So Are Mobile App Programmers,’ ‘What Are The Pros And Cons Of Flutter Programming?,’ and What Is Laravel Programming; What Are Its Benefits And Challenges?,’ ‘Hybrid Mobile Application Development: The What, Why And How,’ and ‘What Is MEAN Stack, What MEAN Stack Is NOT, Why Choose MEAN Stack Development And How To Hire MEAN Stack Developers,’ ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?

 

For a detailed discussion of Creatio, explore our complementary article, ‘Creatio Low-Code and No-Code Development: What is the Creatio LCNC Platform and When and How  Can My Business Use Creatio?,’ ‘Why Should I Use Creatio Development for My Business Project,’ ‘When NOT to Use LCNC and Creatio,’ and ‘What is Creatio Low-Code No-Code Development and How Is It Used?

Contact Us to find out how our skills, experience and services can benefit your enterprise, and how our Technology resources can support your needs. Our skilled, no-code and low-code development services provide support for all popular platforms with experienced developers. Hire low-code, no-code programmers, discover the many Enterprise Software Services available and get started today on your business or consumer software, web application or mobile app project.

Technical Competency

Connect With Us Today!

Initiate a conversation by sharing your ideas. We’re eager to
listen and assist!

 

Fill in Your Information

Send in your inquiry by filling out the form on the right to connect with us.

 

What’s Next?

A representative from our end will get in touch with you shortly to discuss your specific requirements in detail.


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    Why Use Creatio LCNC AI-Enabled Development for Your Project?

    Is Creatio Development Right for My Software Project?

    Creatio is a well-recognized low-code, no-code development option that can be used for many purposes and in many industries. Let’s take a detailed look at the benefits of Creatio low-code no-code (LCNC) development for your business project.

     

    ‘Among the many other benefits of Creatio, this LCNC platform combines generative, agentic, and predictive AI into one no-code platform to enable businesses and industries to  achieve market advantage, improve  productivity and customer satisfaction and support business decisions and strategies.’

     

    A recent survey of businesses revealed several primary reasons for using the Low-Code/No-Code approach.

    • Accelerate Digital Innovation and Transformation
    • Reduce Current IT Backlog and Increase Responsiveness
    • Reduce Dependency on Professional Technology Skills, and Increase Developer Productivity
    • Protect Against Technology Churn
    • Improve Time to Market

     

    As with many low-code, no-code development (LCNC) options, there are some primary reasons for selecting Creatio as your LCNC choice. First, the development process supports programmers with simple tools, making it easier and faster to develop components and launch an app. Secondly, many LCNC platforms are open-source, so they can be easily combined with other frameworks and platforms to create a comprehensive solution. Creatio checks both of these boxes, and it has other benefits to offer. By choosing Creatio As Your LCNC Solution, you can achieve the following advantages:

     

    Developers – Creatio provides an intuitive, simple environment in which to build apps with templates, connectors and apps that make it easy to get started, and its design tools allow the team to track project milestones and tasks. The platform allows for easy integration of Active Directory Federation Services (ADFS), OneLogin portals, Microsoft Exchange and 365, Webitel and Google and others. Creatio also includes integration capabilities for REST API support, OData protocol, SOAP services, OAuth authentication and LDAP protocols. The Creatio support team provides responsive access for developers, and the solution can be easily customized to suit various industries and business functions.

     

    Businesses – The Creatio environment provides the capability for customer overview from sales conversion to retention and marketing campaigns, and enables insight into planning and budgeting with analytical features to produce reports and help the business improve performance. Creatio allows the business to monitor tasks and projects and forecast outcomes, and tracks email, phone, social media and web interactions to provide a complete picture of customer interaction. Its customer relationship management (CRM) solutions include sales and customer service components and a Marketing Automation Tool. The recent launch of the Creatio Energy 8.2 platform incorporates unified agentic AI, generative AI (GenAI) and Prescriptive AI in a single platform AI Command Center, making it possible for the business to incorporate AI functions and features into its product or app roadmap.

     

    There are many businesses using Creatio today, including:

    • Colgate-Palmolive
    • Pacific Western
    • Saskatchewan Blue Cross
    • MetLife
    • First United Bank & Trust
    • DFS Aviation Service
    • Namu Travel Group
    • Viseven
    • Hershey’s Ice Cream
    • Coca-Cola
    • Societe Generale
    • AutoPayPlus

    …just to name a few. There are businesses around the world using this platform with great success.

     

    Why Should I Use Creatio Low-Code, No-Code Development for My Business Project?

    When you consider how to use Creatio within your own business, you will find many advantages that apply to your industry and business function. Here are just a few examples of the Many Uses Of Creatio within your enterprise:

     

    Personalizing and Automating Marketing Campaigns – The generative AI (GenAI) capabilities within Creatio can help you develop a campaign, prepare a presentation, and create campaign collaterals and materials. It can monitor campaign performance and recommend changes and improvements to improve results.

    Automating Sales Outreach – Creatio can help sales managers and associates to automate outreach starting from the initial contact and continuing through the communication and connection process to create personalized messaging that will attract new customers and improve results.

    Customer Service Support – GenAI features can help customer support agents to provide better service by responding accurately to customer tone and language, providing appropriate content for resolution and offering additional supporting information like user manuals, etc.

    Financial Services – Creatio AI can analyze customer data to produce personalized reports and feedback for portfolios and suggest changes to improve results. It can detect fraud and suspicious transactions and produce reports to monitor and manage these issues.

    Healthcare Support – Creatio can create and update medical documents, manage patient communication via email, images, phone and hand-written documents, and personalize healthcare communication and advice. It can analyze results from information related to diet, exercise, blood sugar, weight, etc. and produce customized nutrition plans, and recommend visits with healthcare providers.

    Product Development and Design – Creatio AI-enabled development environs can support product design, analyze materials, trends, costs, customer buying behavior etc. to suit specific demographics or customer groups.

    Process and Product Integration – Creatio supports numerous Application Programming Interfaces (APIs) to help businesses create components within software applications, or add AI and other functionality to existing ERP, HR, SCM and other solutions to serve business functions, specific departments and enterprise needs.

     

    Creatio combines generative, agentic, and predictive AI into one no-code platform to enable businesses and industries to achieve market advantage, improve  productivity and customer satisfaction and support business decisions and strategies.

     For a more detailed discussion of Creatio low-code, no-code development, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?

    ‘The Creatio development process supports programmers with simple tools, making it easier and faster to develop components and launch an app and it can easily combined with other frameworks and platforms to create a comprehensive solution.’

     

    Explore our complementary articles: MVP Software Development: Everything You Need To Know (The What, Why And How),’ Mobile App Development Is Important To Business, So Are Mobile App Programmers,’ ‘What Are The Pros And Cons of Flutter Programming?,’ and What Is Laravel Programming; What Are Its Benefits And Challenges?,’ ‘Hybrid Mobile Application Development: The What, Why and How,’ and ‘What Is MEAN Stack, What MEAN Stack Is NOT, Why Choose MEAN Stack Development And How To Hire MEAN Stack Developers,’ ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?

     

    For a detailed discussion of Creatio, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What is The Creatio LCNC Platform And When And How Can My Business Use Creatio?,’ ‘What Is Creatio Low-Code No-Code Development And How Is It Used?’ ‘When NOT To Use LCNC And Creatio,’ and ‘How To Hire Creatio And LCNC Programmers.’

    Contact Us to find out how our skills, experience and services can benefit your enterprise, and how our Technology resources can support your needs. Our skilled, no-code and low-code development services provide support for all popular platforms with experienced developers. Hire low-code, no-code programmers, discover the many Enterprise Software Services available and get started today on your business or consumer software, web application or mobile app project.

     

    Connect With Us Today!

    Initiate a conversation by sharing your ideas. We’re eager to
    listen and assist!

    Fill in Your Information

    Send in your inquiry by filling out the form on the right to connect with us.

    What’s Next?

    A representative from our end will get in touch with you shortly to discuss your specific requirements in detail.


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      The Creatio Development Platform Holds Promise for Low-Code No-Code and AI-Enabled Business Projects

      Creatio Low-Code and No-Code Development: What is the Creatio LCNC Platform and When and How Can My Business Use Creatio?

      Introduction

      There are numerous crucial considerations involved in the process of development of a software product for the consumer market, or an application for business users. One of the most important factors in solution development is choosing the platform upon which you will build your mobile application, your software product or your business application.

      Today’s industry publications and technology journals are full of articles about low-code and no-code development technologies and techniques. In this article, we will focus on the concept of low-code/no-code and, specifically, the Creatio solution.

      Gartner Defines Enterprise Low-Code Application Platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. 

      Before we move on to discussing the benefits, advantages, challenges and development factors within the Creatio environment, let us take a moment to further define low code and no code development.

      What is low-code?

      Here is a brief description of the low-code development definition. This approach supports the development team by decreasing the amount of ‘from scratch’ coding required, and creating a foundation of reusable code with components that become building blocks for future development. This development approach allows programmers to leverage low-code user interface components roughly 80% of development tasks, thereby limiting the manual coding efforts to 20% of developer time. Because low-code application development requires a knowledge of other tools and development skills, it is typically used by professional programmers with coding skills and knowledge. A Low-Code development platform allows developers to extend component libraries and web frameworks to address specific use cases. Developers can work faster and more precisely with proven tools and combine coding and programming experience with tools designed for rapid software development.

      What is no-code?

      Low and no code tools are not exactly the same. No-Code approach utilizes a visual workflow in an Integrated Development Environment (IDE), eliminating the need for manual coding. This technique creates a kind of ‘snap in’ system of components that developers can use and reuse to solve problems and create features and functionality. This closed system of tools restricts the developer by limiting use to pre-existing capabilities and user interface tools. The No-Code approach can provide a start-up with quick results and foundational features and allow them to enter the market and build visibility.

      Now that we have a better understanding of low-code/no-code app development, let us consider how technology research firms and publications see these development techniques.

      • According to the world-renowned Technology Research Firm, Gartner, ‘low-code platforms will be used in 65% of application development by the end of this year.’
      • Gartner Suggests that, ‘the key differentiating factor between low-code and no-code development is the target audience. As low-code development still requires technical skill and coding knowledge, low-code development platforms are primarily suited to developers. These platforms help good developers code faster.’
      • ResearchGate provides a comprehensive overview of capabilities and limitations of these techniques to help you understand the differences between low-code and no-code development, and when it is best to use each approach.
      • According to Gartner, the low-code/no-code market has expanded at a compound annual growth rate of 23% since 2018 and is accelerating.
      • Mendix states that 44% of organizations now have at least one low-code application in production.
      • Salesforce reports that 69% of businesses will adopt low-code platforms within a year

       

      As you can see, there is ample research and industry support for the low-code, no-code (LCNC) development environment.
      If your business is seriously considering this approach, you may wish to review the Creatio Development Environment, which incorporates LCNC as a primary driver to support programmers and developers.

      What is Creatio?

      Creatio is a no-code application platform that is ideal for businesses that are focused on Customer Relationship Management (CRM), marketing, sales and service, and for the banking, insurance, credit unions, retail, transportation, business services, and telecommunications industries. Its no-code, open platform environment enables custom business applications for quick results.

      The Creatio platform is designed with composable architecture, and does not require coding. It provides a simple, secured environment with frequent upgrades, and good performance and reliability.

      ‘By including the benefits, advantages, challenges and tradeoffs in this article, we hope to give you a more comprehensive picture of the capabilities and limitations of the Creatio products and platforms, so that you can compare this development environment to your enterprise requirements and business needs.’

      To understand how Creatio and its AI-enabled environment can be used in business, let’s look at some business use cases.

      Process Management

      Your enterprise can automate business processes to improve productivity, reduce costs and increase efficiency.

      Financial Services, Loans, Real Estate, Banking – These businesses have established processes for reviewing and approving contracts, loans, business service relationships, etc. Process management automation can handle documents, emails, and approvals to ensure appropriate communication with clients and complete the cycle quickly with process automation.

      Human Resource Management – There are many functions within the HR environment that can be automated: approving vacation time, submitting benefit forms, sending out recruiting emails and follow-up, scheduling onboarding activities and training, etc.

      IT Support – Software vendors and in-house IT professionals can use business process automation to create support tickets and to assign tasks to personnel for follow-up and completion. The process can include calendar reminders and easily allow the team to add notes and close tickets, and it can follow-up by sending an evaluation survey to the client or team member who requested the support.

      AI Automation Tools

      By incorporating AI within its development environment, Creatio allows developers and businesses to create ‘smart’ components and application that will take automation and personalization to the next level.

      Retail – The integration of these tools can help a retail business personalize customer experiences by gathering and analyzing customer data and purchasing behavior and suggesting products and product bundles with personalized email offers or personalized messages served on the business website. Chatbots can provide customer support and answer questions about orders, shipping, etc.

      Manufacturing and Production – The enterprise can gather data in real-time to minimize equipment downtime and anticipate maintenance issues, to provide demand forecasting and improve logistics.

      Transportation – AI-enabled tools can be used to manage fleets and appointments, to monitor and manage vehicle performance and maintenance, and to reduce downtime and fleet shortages. These tools can also provide real-time monitoring of weather, traffic and delivery schedules.

      Why Should I Use Creatio Development for My Business Project?

      Now that you have a better understanding of low-code, no-code development and the Creatio environment, let’s take a more detailed look at the benefits of Creatio low-code no-code (LCNC) development for your business project.

      A recent survey of businesses revealed several primary reasons for using the Low-Code/No-Code approach.

      • Accelerate Digital Innovation and Transformation
      • Reduce Current IT Backlog and Increase Responsiveness
      • Reduce Dependency on Professional Technology Skills, and Increase Developer Productivity
      • Protect Against Technology Churn
      • Improve Time to Market

       

      As with many low-code, no-code development options, there are some primary reasons for selecting this approach. First, the development process supports programmers with simple tools, making it easier and faster to develop components and launch an app. Secondly, many of these options are open-source, so they can be easily combined with other frameworks and platforms to create a comprehensive solution. Creatio checks both of these boxes, and it has other benefits to offer. By choosing Creatio As Your LCNC Solution, you can achieve the following advantages:

      Developers – Creatio provides an intuitive, simple environment in which to build apps with templates, connectors and apps that make it easy to get started, and its design tools allow the team to track project milestones and tasks. The platform allows for easy integration of Active Directory Federation Services (ADFS), OneLogin portals, Microsoft Exchange and 365, Webitel and Google and others. Creatio also includes integration capabilities for REST API support, OData protocol, SOAP services, OAuth authentication and LDAP protocols. The Creatio support team provides responsive access for developers, and the solution can be easily customized to suit various industries and business functions.

      Businesses – The Creatio environment provides the capability for customer overview from sales conversion to retention and marketing campaigns, and enables insight into planning and budgeting with analytical features to produce reports and help the business improve performance. Creatio allows the business to monitor tasks and projects and forecast outcomes, and tracks email, phone, social media and web interactions to provide a complete picture of customer interaction. Its customer relationship management (CRM) solutions include sales and customer service components and a Marketing Automation Tool. The recent launch of the Creatio Energy 8.2 platform incorporates unified agentic AI, generative AI (GenAI) and Prescriptive AI in a single platform AI Command Center, making it possible for the business to incorporate AI functions and features into its product or app roadmap.

      There are many businesses using Creatio today, including:

      • Colgate-Palmolive
      • Pacific Western
      • Saskatchewan Blue Cross
      • MetLife
      • First United Bank & Trust
      • DFS Aviation Service
      • Namu Travel Group
      • Viseven
      • Hershey’s Ice Cream
      • Coca-Cola
      • Societe Generale
      • AutoPayPlus

      …just to name a few. There are businesses around the world using this platform with great success.

      When you consider how to use Creatio within your own business, you will find many advantages that apply to your industry and business function. Here are just a few examples of the Many Uses Of Creatio within your enterprise:

      Personalizing and Automating Marketing Campaigns – The generative AI (GenAI) capabilities within Creatio can help you develop a campaign, prepare a presentation, and create campaign collaterals and materials. It can monitor campaign performance and recommend changes and improvements to improve results.

      Automating Sales Outreach – Creatio can help sales managers and associates to automate outreach starting from the initial contact and continuing through the communication and connection process to create personalized messaging that will attract new customers and improve results.

      Customer Service Support – GenAI features can help customer support agents to provide better service by responding accurately to customer tone and language, providing appropriate content for resolution and offering additional supporting information like user manuals, etc.

      Financial Services – Creatio AI can analyze customer data to produce personalized reports and feedback for portfolios and suggest changes to improve results. It can detect fraud and suspicious transactions and produce reports to monitor and manage these issues.

      Healthcare Support – Creatio can create and update medical documents, manage patient communication via email, images, phone and hand-written documents, and personalize healthcare communication and advice. It can analyze results from information related to diet, exercise, blood sugar, weight, etc. and produce customized nutrition plans, and recommend visits with healthcare providers.

      Product Development and Design – Creatio AI-enabled development environs can support product design, analyze materials, trends, costs, customer buying behavior etc. to suit specific demographics or customer groups.

      Process and Product Integration – Creatio supports numerous Application Programming Interfaces (APIs) to help businesses create components within software applications, or add AI and other functionality to existing ERP, HR, SCM and other solutions to serve business functions, specific departments and enterprise needs.

      Creatio combines generative, agentic, and predictive AI into one no-code platform to enable businesses and industries to  achieve market advantage, improve  productivity and customer satisfaction and support business decisions and strategies.

      When NOT to Use LCNC and/or Creatio For My Business Project

      Creatio is a low-code, no-code development environment, so no discussion of pros and cons would be complete without including the challenges and tradeoffs your development team will face when choosing low-code/no-code for certain types of projects. For more information on the pros and cons of Low-Code, No-Code, you may wish to explore our article, ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?.’

      Here we consider the challenges of low-code and no-code development, and the pros and cons of Creatio to answer the question, ‘is Creatio a good LCNC platform for my business needs?’

      Low-Code, No-Code Development Challenges

      Integration – Complex integration roadmaps that include multiple solutions and techniques can make it challenging to integrate Low-Code/No-Code solutions. If an enterprise plans to integrate these approaches with legacy systems, the development team is likely to face some integration challenges that will require manual coding. Vendors provide their own version of these tools and if an enterprise chooses more than one of these environments for development, it can create integration challenges.

      Scalability – The development team or IT consultant must carefully assess and support performance, reliability and security issues, and consider infrastructure and load testing to assure appropriate scalability and performance across all apps and systems. If your business depends on large datasets, you may have scalability and performance issues.

      Solution Customization – By its nature, the low-code/no-code approach limits customization capabilities and provides less flexibility for developers when combining ‘from scratch’ code with restrictive components and tools.

      System and Solution Governance – The enterprise must work closely with IT consultants and the in-house IT team to ensure appropriate oversight, and to monitor and manage the growth and changes required to stay abreast of organizational requirements and effectively manage the production and development environment and processes.

      Creatio Development Platform Challenges

      Regulated Industries and Businesses – Industry and government standards can be complex and will require specific customization that can exceed Creatio capabilities or create burdensome cost.

      Scope of Solution – The Sales Creatio package is more suitable for product-focused businesses than for service businesses. While it can be customized and enhanced, the business should consider the cost of that customization in its decision-making process. Some developers report limited scope of potential applications when using the Creatio Marketplace tools.

      Pricing – Creatio pricing will increase as the business grows, so it is important to forecast cost increases in your selection criteria. Creatio pricing is based on the individual Creatio products and support plans the business chooses, and the number of users. The business can choose mobile-only users, external B2B portal users, limited internal users or external B2C portal users. For small to mid-sized businesses, this cost may be a concern. Be sure to thoroughly review and understand pricing before making a decision.

      Customization and Enhancements – While low-code, no-code development is generally faster and easier to accomplish, Creatio feature enhancements can take time and additional cost in deployment, so be sure to work with your IT Partner to understand your requirements and the resulting cost.

      AI-Enabled ToolsCreatio Energy 8.2 incorporates unified agentic AI, generative AI (GenAI) and Prescriptive AI in a single platform AI Command Center. While the potential for this platform is promising, the toolset and platform are new (launched in October of 2024). Depending on the type of application your business plans to create and the planned use of these tools and techniques, the business may wish to consider the stability of these products.

      By including the Benefits, Advantages, Challenges And Tradeoffs here, we hope to give you a more comprehensive picture of the capabilities and limitations of the Creatio products and platforms, so that you can compare this development environment to your enterprise requirements and business needs. It is wise to work with your IT partner when choosing a development environment to be sure that the you select a framework and platform that will meet your needs now and in the future – one that is suitable for your users and your suppliers, customers, partners and stakeholders.

      ‘Creatio is a no-code application platform that is ideal for businesses that are focused on Customer Relationship Management (CRM), marketing, sales and service, and for the banking, insurance, credit unions, retail, transportation, business services, and telecommunications industries.’

      How to Hire Creatio Programmers and LCNC Developers for Your Project

      If your business is seriously considering the Creatio low-code/no-code approach to development as a component of your project, or for an entire development project, you will need to focus on resource planning and ensure that the team you establish has the skills you need for this project and to ensure success for upgrades, to support and maintain your solution and to provide adequate resources to develop and deploy your solution. Choose an IT partner with the skills and resources to address your needs and to assess requirements, plan, design, develop and deploy your software product or application using a comprehensive set of skills and experience in low-code and no-code and in Creatio.

      When considering Creatio Software Product And Application development Vendors And Service Providers, you will want to include the following factors:

      Resources

      Most organizations do not have the bandwidth to staff a development project and sustain other projects, maintenance, support and governance activities at the same time. Even if your enterprise has enough resources, it is likely you will experience delays because of competing priorities. Adding resources using a flexible delivery model can help you staff and move your project forward. Whether you require onsite, offshore or a hybrid delivery model, you will want to consider a vendor that can provide appropriate access and a responsive staff to keep your project on schedule and on budget.

      Skills

      The Creatio low-code, no-code approaches are popular because they provide a fast, easy way to develop apps and software and that can lead businesses to believe that if they use one of these approaches, they can create solutions without any professional expertise. Be sure that the team you select has the most up-to-date skillset for Creatio products including the Sales, Marketing, CRM, and AI-enabled suites and all integration and customization techniques, etc. Whether you are creating a business application, a mobile app, a consumer website or any other software product or application, there are many facets to a development lifecycle. Using Creatio tools, techniques and platforms to develop in a low-code, or no-code environment may be appropriate, but your development team or IT consulting partner will need skills for requirements planning, and perhaps for minimum viable product development to test prototypes and concepts, and they will need to have the skills and bandwidth to design, configure, test, integrate and deploy. Choose an IT consulting partner with a full suite of design and development skills and a comprehensive understanding of Available And Popular Technology.

      Support

      The need for expert, experienced software application developers and application support and maintenance skills is constant. If your business is not equipped to hire, train and retain permanent staff to satisfy the peaks and valleys of IT business requirements, it is time to consider an expert partner – a well-balanced, skilled IT team with leading-edge skills to enhance and support your business with innovative, high-value, low-cost application maintenance and support services, and timely, proven processes and methodologies. Whether you are employing low-code/no-code technology or integrating that technology with other platforms and services, you need a team that can support every component and aspect of your solution.

      Upgrades

      If your business plans to keep your software app, mobile app or software product evergreen, it is good to know that Creatio is invested in frequent upgrade schedules, so new capabilities are available on a regular basis. Be sure your IT partner is up-to-date on what is currently available from Creatio and can help you create a roadmap for upgrades to keep your product competitive in the market and add new features to assist your users. Change is a constant but one thing is always true, your business must adapt to changing customer buying behavior, and leverage new, cutting-edge technologies to remain competitive. Your partner will help you plan for anticipated upgrades and provide the flexibility required to keep your solution agile, so that, when you are ready, you can make those changes without expensive customization or having to start from scratch.

      As always, when considering your partner options, be sure you choose an IT consulting firm with experience, skill, a vibrant, ever-green training program, flexible delivery models and 24/7, responsive communication, affordable pricing and dependable reporting and Service Level Agreements (SLAs).

      If you wish to obtain a detailed list of experience, skills, support and resources to achieve a seamless outcome, explore: ‘Offshore Outsourcing Company White Paper On How To Select An Offshore Development Partner,’ ‘The Cost vs. Value Equation For Offshore Software And Technology Projects,’ and ‘Top 3 Considerations For In-House Software Product Development vs. Expert Assistance Decision.’

      Explore these complementary articles: ‘MVP Software Development: Everything You Need to Know (The What, Why and How),’Low-Code, No-Code Programming: What’s The Buzz,’ ‘Minimum Viable Products And Their Value,’ and our White Paper, ‘Understanding The Concept And Value Of Low-Code And No-Code Development,’ and ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?

      In this article, we have described and defined the Low-Code and No-Code approach to development, and the Creatio platform and solutions, and considered the benefits and challenges of choosing this approach for your business. We have reviewed vendor considerations and provided a summary of the Creatio environment and its uses.

      Get in touch with us!

       

      Contact Us to find out how our skills, experience and services can benefit your enterprise, and how our Technology resources can support your needs. Discover the many Enterprise Software Services available and review our Software Application Development Services to get started today on your business or consumer software, web application or mobile app project.

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        What Do I Need To Know About Creatio Development?

        Is Creatio a Good Low-Code, No-Code Development Choice?

        There are numerous crucial considerations involved in the process of development of a software product for the consumer market, or an application for business users. One of the most important factors in solution development is choosing the platform upon which you will build your mobile application, your software product or your business application. Today’s industry publications and technology journals are full of articles about low-code and no-code development technologies and techniques. In this article, we will focus on the concept of low-code/no-code and, specifically, the Creatio solution. Gartner Defines Enterprise Low-Code Application Platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Before we move on to discussing the benefits, advantages, challenges and development factors within the Creatio environment, let us take a moment to further define low code and no code development.

        ‘By incorporating AI within its development environment, Creatio allows developers and businesses to create ‘smart’ components and application that will take automation and personalization to the next level.’


        What is Low-Code?

        Here is a brief description of the low-code development definition. This approach supports the development team by decreasing the amount of ‘from scratch’ coding required, and creating a foundation of reusable code with components that become building blocks for future development. This development approach allows programmers to leverage low-code user interface components roughly 80% of development tasks, thereby limiting the manual coding efforts to 20% of developer time. Because low-code application development requires a knowledge of other tools and development skills, it is typically used by professional programmers with coding skills and knowledge. A Low-Code development platform allows developers to extend component libraries and web frameworks to address specific use cases. Developers can work faster and more precisely with proven tools and combine coding and programming experience with tools designed for rapid software development.


        What is No-Code?

        Low and no code tools are not exactly the same. No-Code approach utilizes a visual workflow in an Integrated Development Environment (IDE), eliminating the need for manual coding. This technique creates a kind of ‘snap in’ system of components that developers can use and reuse to solve problems and create features and functionality. This closed system of tools restricts the developer by limiting use to pre-existing capabilities and user interface tools. The No-Code approach can provide a start-up with quick results and foundational features and allow them to enter the market and build visibility. Now that we have a better understanding of low-code/no-code app development, let us consider how technology research firms and publications see these development techniques.

        • According to the world-renowned Technology Research Firm, Gartner, ‘low-code platforms will be used in 65% of application development by the end of this year.’
        • Gartner Suggests that, ‘the key differentiating factor between low-code and no-code development is the target audience. As low-code development still requires technical skill and coding knowledge, low-code development platforms are primarily suited to developers. These platforms help good developers code faster.’
        • ResearchGate provides a comprehensive overview of capabilities and limitations of these techniques to help you understand the differences between low-code and no-code development, and when it is best to use each approach.
        • According to Gartner, the low-code/no-code market has expanded at a compound annual growth rate of 23% since 2018 and is accelerating.
        • Mendix states that 44% of organizations now have at least one low-code application in production.
        • Salesforce reports that 69% of businesses will adopt low-code platforms within a year

        As you can see, there is ample research and industry support for the low-code, no-code (LCNC) development environment. If your business is seriously considering this approach, you may wish to review the Creatio Development Environment, which incorporates LCNC as a primary driver to support programmers and developers.

         

        What is Creatio Low-Code No-Code Development and How Is It Used?

        What is Creatio?

        Creatio is a no-code application platform that is ideal for businesses that are focused on Customer Relationship Management (CRM), marketing, sales and service, and for the banking, insurance, credit unions, retail, transportation, business services, and telecommunications industries. Its no-code, open platform environment enables custom business applications for quick results. The Creatio platform is designed with composable architecture, and does not require coding. It provides a simple, secured environment with frequent upgrades, and good performance and reliability. To understand how Creatio and its AI-enabled environment can be used in business, let’s look at some business use cases.


        Process Management

        Your enterprise can automate business processes to improve productivity, reduce costs and increase efficiency.

        Financial Services, Loans, Real Estate, Banking – These businesses have established processes for reviewing and approving contracts, loans, business service relationships, etc. Process management automation can handle documents, emails, and approvals to ensure appropriate communication with clients and complete the cycle quickly with process automation.

        Human Resource Management – There are many functions within the HR environment that can be automated: approving vacation time, submitting benefit forms, sending out recruiting emails and follow-up, scheduling onboarding activities and training, etc.

        IT Support – Software vendors and in-house IT professionals can use business process automation to create support tickets and to assign tasks to personnel for follow-up and completion. The process can include calendar reminders and easily allow the team to add notes and close tickets, and it can follow-up by sending an evaluation survey to the client or team member who requested the support.


        AI Automation Tools

        By incorporating AI within its development environment, Creatio allows developers and businesses to create ‘smart’ components and application that will take automation and personalization to the next level.

        Retail – The integration of these tools can help a retail business personalize customer experiences by gathering and analyzing customer data and purchasing behavior and suggesting products and product bundles with personalized email offers or personalized messages served on the business website. Chatbots can provide customer support and answer questions about orders, shipping, etc.

        Manufacturing and Production – The enterprise can gather data in real-time to minimize equipment downtime and anticipate maintenance issues, to provide demand forecasting and improve logistics.

        Transportation – AI-enabled tools can be used to manage fleets and appointments, to monitor and manage vehicle performance and maintenance, and to reduce downtime and fleet shortages. These tools can also provide real-time monitoring of weather, traffic and delivery schedules.

         

        For a more detailed discussion of Creatio low-code, no-code development, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?

        ‘The Creatio platform is designed with composable architecture, and does not require coding. It provides a simple, secured environment with frequent upgrades, and good performance and reliability.’


        Explore our complementary articles: MVP Software Development: Everything You Need To Know (The What, Why And How),’ ‘Mobile App Development Is Important To Business, So Are Mobile App Programmers,’ ‘What Are The Pros And Cons Of Flutter Programming?,’ and ‘What Is Laravel Programming; What Are Its Benefits And Challenges?,’ ‘Hybrid Mobile Application Development: The What, Why And How,’ and ‘What Is MEAN Stack, What MEAN Stack Is NOT, Why Choose MEAN Stack Development And How To Hire MEAN Stack Developers,’ ‘What Is Low-Code, No-Code Development? How Can It Support My Business Application And Software Product Development Needs?

        For a detailed discussion of Creatio, explore our complementary article, ‘Creatio Low-Code And No-Code Development: What Is The Creatio LCNC Platform And When And How Can My Business Use Creatio?,’ ‘Why Should I Use Creatio Development For My Business Project,’ ‘When NOT To Use LCNC And Creatio,’ and ‘How To Hire Creatio And LCNC Programmers.’

        Contact Us to find out how our skills, experience and services can benefit your enterprise, and how our Technology resources can support your needs. Our skilled, no-code and low-code development services provide support for all popular platforms with experienced developers. Hire low-code, no-code programmers, discover the many Enterprise Software Services available and get started today on your business or consumer software, web application or mobile app project.

         

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        Initiate a conversation by sharing your ideas. We’re eager to
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        Fill in Your Information

        Send in your inquiry by filling out the form on the right to connect with us.

        What’s Next?

        A representative from our end will get in touch with you shortly to discuss your specific requirements in detail.


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          Smarten Support Portal Updates – March – 2025!

          Is the Citizen Data Scientist Approach Right For My Business?

          Find Out the How of the Citizen Data Scientist Approach

          In 2016, the technology research firm, Gartner, coined the term ‘Citizen Data Scientist,’ and defined it as ‘a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics.’

          ‘When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals.’

          In the ensuing years, the Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits. But just who are Citizens Data Scientists, and how does a business recognize candidates and benefit from enabling this role?

          What Does the Citizen Data Scientist Concept Entail, and Can My Business Capitalize On Its Potential?

          How Do I Find Citizen Data Scientist Candidates Within My Business? You will find your Citizen Data Scientist candidates among your business users and team members. They are curious and eager to learn new skills to contribute to the organization and to hone their skills for career advancement. Team members who make great Citizen Data Scientists are often power users, and are acknowledged as leaders within their own team. They are NOT IT professionals, analysts or data scientists but they share a common characteristic for precision and wanting to get it right the first time.

          What Does a Citizen Data Scientist Do? Within the context of their roles and responsibilities, every business user needs clear, meaningful information to make fact-based decisions and recommendations. Citizen Data Scientists use data to create reports on a daily basis. As the Citizen Data Scientist role evolved, team members have leveraged the advantages of this data to share reports, to create and format presentations for recommendations and suggested changes to support pricing decisions, hiring, production, new products and services, financial investments, marketing and advertising campaigns, and many other decisions. As the movement grows within your organizations, you can enable data democratization and improve data literacy. Citizen Data Scientists can also work with IT, data scientists and business analysts to share their research and analytics when the business feels it is necessary to take the analytics to another level to ensure credibility for strategic decisions.

          What Tools and Training Does a Citizen Data Scientist Need? One of the primary reasons the Gartner predictions have come to fruition is he evolution of the business intelligence (BI) and augmented analytics market to support the concept of Citizen Data Scientists. Today’s analytics solutions are easy-to-use, self-serve tools driven by Natural Language Processing (NLP), and machine learning, as well as Artificial Intelligence (AI). All of these technologies come together to support the business user and provide tools that are sophisticated in their functionality, yet intuitive and easy for a business user. These tools do not require IT skills or data science knowledge. When the team uses these tools, they can adopt a common language and techniques to work with IT and data scientists to create use cases and refine and share reports, formats and outcomes. The more complete, and intuitive the solution, the less training and onboard time the user will require. There are simple, Free Training Courses available that can help your business and your team understand the uses and benefits of this approach and enable user adoption.

          When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals. Using Augmented Analytics Tools like self-serve data preparation to gather and prepare data, and smart data visualization to receive suggestions and recommendations on how to best view data, users can combine predictive analytics to forecast and model, and sophisticated tools like anomaly monitoring, key influencers, and sentiment analysis to gain crucial insight into changes in customer buying behavior, supplier issues, product time-to-market, trends, patterns and opportunities with dependable metrics to make data-driven decisions.

          ‘The Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits.’

          If your business wishes to capitalize on the potential of the Citizen Data Scientist approach, it important to work with an IT Partner who can help you define your requirements and strategize for optimal success, providing the augmented analytics tools and knowledge of the industry that is required to position you for success.

          Original Post : Is the Citizen Data Scientist Approach Right For My Business?

          Understanding GenAI and Agentic AI: What’s the Difference?

          Choose or Combine GenAI and/or Agentic AI for Apps

          The only way to avoid news of Artificial Intelligence (AI) is to move to the top of a mountain and leave all your devices behind. Talk of AI is everywhere. So, it is no surprise that most businesses are considering how to incorporate artificial intelligence (AI) into their consumer apps, business applications, websites and mobile applications.

          Gartner predicts that within the next few months, ‘…40% of enterprise applications will have embedded conversational AI.’

          As you discuss AI opportunities with your team and your IT consultant, be sure you understand the terminology. There is a distinct difference among AI technology, products and solutions and the industry often uses the terms interchangeably.

          In this article, we will discuss the difference between two types of Artificial Intelligence (AI) development your business may be considering, namely, Generative AI (GenAI) vs. Agentic AI.

          Generative AI (GenAI)

          This technology is form of AI designed to understand and respond to prompts and to generate text, images (including video) and other media. To function, GenAI models must be trained, using large datasets. By analyzing these datasets, the system can learn to spot repetitive results, trends and patterns. Generative AI utilizes neural networks to recognize and identify these patterns in ‘training’ data, and use that data to generate content.

          Here are some of the models in use today:

          Multimodal Models

          These models can process and integrate information in the form of text, audio, images and video, gestures and facial expressions, etc. Tools like DALL-E, Stable Diffusion, and ChatGPT are based on multimodal models.

          Large Language Models (LLM)

          LLM is used to understand and generate language. It uses a large volume of data and parameters to train the model.

          Variational Autoencoder (VAE)

          This model provides probabilistic graphical models and variational methods.

          Generative Adversarial Network (GAN)

          This machine learning framework consists of two neural networks competing for a ‘win’ or for the best result.

          Use Case Examples

          Marketing – A business might use Generative AI (GenAI) to create customized, targeted marketing content and social media posts to attract a certain demographic or customer without the need for professional knowledge or human intervention, so the team can focus on critical operations and strategic goals. Using training data, the GenAI model will produce contextual content specifically designed to target customers in a particular market niche.

          Reporting and Visualization – When an analytical solution incorporates GenAI within its software or app, it can improve the clarity and precision of the data presented. Using visualization, graphs, images and combining those with summaries and details can provide reports and presentations that are clear and suitable for all audiences, including management and executives, as well as teams and staff members.

          Technology – Combine GenAI with search optimization, rules-based systems for natural language generation and chatbots, with simulation, with non-generative ML to classify and segment data, or with graphs. Combining techniques can reduce costs, while delivering appropriate performance, efficiency and accuracy.

          For more information about Generative AI (GenAI) benefits and uses, see our free white paper, ‘Generative AI (GenAI): The Benefits And Application Of AI In Analytics.’

          Click Here to download the whitepaper.

          Agentic AI

          This artificial intelligence (AI) approach goes well beyond the ubiquitous platforms such as ChatGPT and other popular AI tools with sophisticated reasoning and iterative planning features to autonomously solve complex, multi-step problems.
          • Flexibility and precision
          • Extended reach and scalability
          • Autonomous capabilities
          • Intuitive capacity
          Agentic AI independently and autonomously performs tasks and augments other systems to complete workflow and tasks using tools and processes within a solution or system. It is capable of solving complex problems and taking action and can perform interactive tasks, operating outside the typical machine learning (ML) environment of a classic AI trained model to achieve true process automation.

          Use Case Examples

          Marketing – Your business might use Agentic AI to automate tasks and schedules, track performance and monitor spending. These AI agents can be categorized to handle specific tasks like creating copy and content, choosing a target audience and monitoring and reporting on marketing campaigns.

          Research – Use multi-agent AI models to scan and analyze research, articles and databases and suggest improvements, identify new solutions or products using existing technologies, materials, etc.

          Manufacturing – Agentic AI uses sensors attached to machines, components, and other physical assets to predict wear-and-tear and production outages, and sending alerts or initiating processes to mitigate probable issues, avoiding unscheduled downtime and associated costs to manufacturers.

          Gartner has predicted that ‘Agentic AI will introduce a goal-driven digital workforce that autonomously makes plans and takes actions — an extension of the workforce that doesn’t need vacations or other benefits.’

          Is GenAI OR Agentic AI Right for My Business or Consumer App, or Should I Choose Both?

          When GenAI and Agentic AI are combined, the business can build a technology that creates contextual content and is capable of taking autonomous action and making routine decisions, so the enterprise can optimize human and technology resources to scale operations and provide targeted, personalized customer service to enhance customer satisfaction and ensure efficiency and productivity within the organization.

          By employing cutting-edge Artificial Intelligence (AI) Technology and expert predictive and data science services, the enterprise can gather, produce and analyze information from disparate data sources, and use that data to create products, enhance services, improve productivity and improve market position, all with the support of a team that is skilled in AI, Data Science, Data Engineering and Predictive Analytics. Contact Us to find out how Generative AI (GenAI), Agentic AI and other AI technologies and services can support your software applications, mobile application, or software product ideas, and advance Digital Transformation (Dx).

          Original Post : Understanding GenAI and Agentic AI: What’s the Difference?

          Case Study : Augmented Analytics for Global Telecommunications Infrastructure Solutions Provider!

          Augmented Analytics for Global Telecommunications Infrastructure Solutions Provider

          This Client is a global telecommunications infrastructure provider, offering comprehensive end-to-end solutions for wireless network planning, optimization, and performance management. It offers services to over thirty (30) Tier 1 and Tier 2 telecom operators and Original Equipment Manufacturers (OEMs) worldwide, and excels in advanced 5G NR and LTE-A technologies as well as legacy networks. Business services include RF Planning, Optimization, Quality of Service (QoS) Benchmarking, In-Building Solutions, and skilled Manpower Deployment to provide seamless execution across diverse environments. The Client operates in more than fifteen (15) countries and spans five (5) continents.