Data Science and Predictive Analytics Made Simple!

The Importance of Data Analysis Cannot be Overstated!
Augmented Analytics Tools to Support Business Users and the Organization! The importance of data analysis cannot be overstated, but if the enterprise does not choose the right data analysis tool, it will not achieve its potential and it is likely to frustrate the business users who are now expected to participate in the analytical process.
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Predictive Analytics Use Cases: Envision Success with Comprehensive Planning and Forecasting!

Predictive Analytics Use Cases: Envision Success with Comprehensive Planning and Forecasting!
When it comes to using Predictive Analytics and a self-serve augmented analytics environment, businesses often want to sell the management team on these tools by suggesting real-world use cases that reflect the needs of the organization and illustrate how advanced analytics can help business...

Predictive Analytics Use Case: Online Target Marketing!

Predictive Analytics Use Case: Online Target Marketing!
To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is most likely to purchase your product or service? Where do they live, how old are they, how many children do they have (if any),...

Predictive Analytics Use Case: Predictive Analytics Using External Data!

Predictive Analytics Use Case: Predictive Analytics Using External Data!
There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average business may have quite a bit of data within its walls but, it often falls...

Predictive Analytics Use Case: Marketing Optimization!

Predictive Analytics Use Case: Marketing Optimization!
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. In order to reach the right target and convert prospects into sales, a business must create and distribute messaging to the right target audience, in the right way, at the...

Predictive Analytics Use Case: Loan Approval!

Predictive Analytics Use Case: Loan Approval!
Perhaps the greatest risk to a lending organization is that presented by loan applicants who are unprepared to fulfill the long-term obligation of paying off a loan. Banks and other lenders spend a lot of time and energy trying to identify the perfect profile for a borrower so they can make the right decision and avoid costly loan defaults and the expense and resources required to...

Predictive Analytics Use Case: Human Resource Attrition!

Predictive Analytics Use Case: Human Resource Attrition!
You probably know how much it costs to recruit and hire a team member but, do you know how long that team member is likely to stay in your employ and what factors will cause them to stay with the company or seek greener pastures? If you can’t anticipate the need for resources, you are likely to be short-handed at the wrong time, or to experience frequent turnover...

Predictive Analytics Use Case: Customer Targeting!

Predictive Analytics Use Case: Customer Targeting!
Even with an unlimited budget, it would not be a wise decision for a business to target every customer in the market. If an enterprise is to succeed, it must understand its products and services and it must know the profile of the customer it is targeting.
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If an...

Predictive Analytics Use Case: Maintenance Management!

Predictive Analytics Use Case: Maintenance Management!
Businesses do not want to be surprised by downtime, equipment failure or the cost of unanticipated equipment replacement. If the enterprise can anticipate the need for equipment maintenance and downtime, it can plan more effectively for product output, resource requirements and expenses.
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For...