Are your business users trying their best to leverage advanced analytics tools, only to find that the software solution requires them to be an expert in data science? Do your users have to ask IT to professional analysts for data preparation assistance in order to ensure that they can access, prepare and use the data they need to analyze.
It is hard to overstate the benefits and advantages of advanced analytics. If an enterprise takes the time to review and document requirements for an advanced analytics solution and chooses wisely, it can improve its bottom line, optimize competitive strategies, plan for new products and pricing initiatives, establish marketing channels and messaging for target markets and customers and plan for resources, training, financial investment, supplier and partnership opportunities and more.
The Merriam-Webster dictionary defines the word ‘augment’ this way: ‘to make greater, more numerous, larger or more intense’. If you are wondering how this applies to the term ‘augmented analytics’, you are not alone. Let’s take a closer look at Augmented Analytics and talk about why it has gotten so much attention in the business intelligence world.
Data literacy is a very popular idea these days. As business users adopt and embrace data and advanced analytics, features like predictive analytics for business users make it easier for a user with average skills to leverage data to make decisions and share information and, in so doing, to become more literate about data analytics.
If you are considering an advanced analytics solution, you are probably wondering what you might get from the solution. Are there real benefits to this type of solution and to the democratization of data and the implementation of a self-serve augmented analytics solution that is meant for business users?
Augmented Analytics may sound complicated but the goal is to use all those complicated analytical techniques and algorithms as an underpinning for an advanced analytics solution that is suitable for the skills o an average business user. In other words, the system may be complicated, but the interface and process to gather and analyze information is easy!
