Why Do You Need Self-Serve Data Preparation?

Is Self-Serve Data Prep, REALLY Self-Serve?
Self-Serve Data Preparation Takes the Headache Out of Data Analytics! Self-Serve Data Preparation (aka augmented data preparation) is all about efficiency and the presentation of sophisticated data preparation tools in an easy-to-use environment. The idea behind self-service data preparation is to give the average business user the ability to prepare, use, report on and share data without the assistance of IT staff or analysts, thereby making their jobs easier and making every team member more of an asset to the organization.
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Is Self-Serve Data Prep the Same as Augmented Data Prep?

Self-Serve Data Prep is Possible and Wonderful!
Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion.
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Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!

Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!
Extract, Transform and Load (ETL) refers to a process of connecting to data sources, integrating data from various data sources, improving data quality, aggregating it and then storing it in staging data source or data marts or data warehouses for consumption of various business applications including BI, Analytics and Reporting. It offers high quality data, which otherwise resides in poorly structured heterogeneous, complicated data sources.
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What is Self-Serve Data Preparation and How Can It Support Business Users?

What is Self-Serve Data Preparation and How Can It Support Business Users?
Self-Serve Data Preparation is the next generation of business analytics and business intelligence. Self-serve data preparation makes advanced data discovery accessible to team members and business users no matter their skills or technical knowledge.
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Self-Service Data Prep: A Tool for Business Users

Self-Serve Data Preparation Makes Data Analysis Easy & Fast
Self-Serve Data Preparation Makes Business Users More Productive and Efficient! There is too much to do in a day to wait for someone else to give you the data you need. But, when it comes to data preparation and data analytics, business users are usually not comfortable with complex solutions that are time consuming or that require professional analytical skills. You pay your team members to have a certain type of expertise and that doesn't always include technology or analytical knowledge. So, if you want them to be a real asset to the organization, you have to give them easy-to-use self-serve data preparation tools. Self Serve data prep allows business users to quickly gather and prepare data for analysis and to answer questions and solve problems without delay.
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Advanced Analytics: If You Don't Know What You Need, How Can You Succeed?

Advanced Analytics: If You Don't Know What You Need, How Can You Succeed?
Every enterprise is talking about Business Intelligence and Advanced Analytics. Every enterprise has considered the benefits of implementing self-serve analytics across the organization and involving business users in the process. Panel discussions at technology conferences and hallway conversations among executives and IT staff encourage the trend and create anxiety within the organization that has not yet embraced advanced analytics at the grassroots level.
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Data Preparation Tools Should be Self-Serve

Self Service Data Preparation! Help Yourself!
Why is Self-Serve Data Preparation So Important? What is self-serve data preparation? It isn't a method of making up data. It is a method of preparing data that allows the average business user to compile and analyze data without the assistance of a data scientist or an IT professional.
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White Paper: Self-Serve Data Preparation Provides Significant Benefit to the Enterprise

Self-Serve Data Preparation Provides Significant Benefit to the Enterprise
By providing sophisticated analytical features and algorithms in an easy-to-use self-serve environment, the enterprise enables business users to perform data preparation and test theories and hypotheses and prototype on their own. Rather than preparing data at the central meta-data layer, and restricting what business users can do and see, IT enabled (rather than IT controlled), self-serve data preparation allows users to compile and prepare data and use that data in analytics to test hypotheses, perform visualization and create and share reports, and create custom alerts and other information. Business users can control the data elements, the volume and the timing.
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Do Citizen Data Scientists Mark the Death of Data Scientists?

Do Citizen Data Scientists Mark the Death of Data Scientists?
To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better understand the buying behavior of its customers and prospects. With the democratization of business intelligence and the advent of self-serve business intelligence tools, organizations hope to encourage and create Citizen Data Scientists and enable the average business user to leverage sophisticated predictive algorithms and BI tools without the expertise and skill of a trained data scientist. This approach allows users who are not statisticians, data scientists, programmers or analysts to leverage self-service tools to confidently make business decisions, share data, and reports and present data in a way that allows the organization to identify trends, patterns, opportunities and challenges.
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Quality is Important! Agility is Necessity!

Agility vs. Quality: A Tightrope Act of Analytics
Agility and Quality: A Vital Balancing Act! This might be a strange comparison but let me make it anyway! Think of data agility and data quality like a tight rope act. The tightrope walker is thinking about getting to the other side without falling. The audience wants to see grace and beauty during the process. They want to see a QUALITY act. In the case of the tightrope walker and the audience, they sometimes have very different goals.
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