When a business is considering an advanced analytics solution, it must sell its management team and investors on the value and benefit of that solution and the merits of implementing such a solution or upgrading an existing solution.
Smarten is pleased to announce SmartenApps, its newest addition to the Smarten augmented analytics suite of offerings. The Smarten: eCommerce Analytics for Shopify by Elegant MicroWeb is an augmented analytics and reporting solution integrated with Shopify eCommerce.
Here’s some good news! If you want to predict or forecast results for your business, you don’t need to be a data scientist, a statistician, a business analyst, or a rocket scientist! Today, augmented analytics solutions provide all the help a business user will need to gather data, prepare it for analysis and then choose the right algorithm or analytical technique to analyze the data and get clear, easy-to-understand results.
Whether you know it or not, you know Natural Language Processing (NLP) very well! You use it all the time to ask questions on Google Ask a simple question, get a list of responses that meet your needs. What did we ever do before natural language processing? How else might we use it to simplify our lives?
A few months ago, I was talking to a friend (someone who has worked, for years, in the IT industry) and happened to mention data democratization. In this age of modern business intelligence, augmented analytics and Citizen Data Scientists, one would think that every IT professional would know the term ‘data democratization’ and its crucial importance to the business environment and success. But, my friend did not know or understand the term or its importance. In fact, she was even a bit skeptical about the potential and the movement toward self-serve business intelligence and analytics.
What is Digital Transformation and why should you care about it? Let’s keep it simple. Digital Transformation involves the use of new, ever-changing digital technology in an environment designed to encourage problem solving and collaboration. Digital Transformation assumes that a business organization truly values data-driven decisions and wishes to improve its team member value and productivity by increasing their data literacy and comfort level with using data to make decisions.
Now that you (and your team) have access to analytics tools, you want to make the best use of these tools. You want to share analysis with others, use that analysis to explain concepts and conclusions in a presentation, and clearly see the root cause of a problem, the opportunity you can leverage and the trends and patterns you need to understand in order to do your job.
If you are trying to convince your executive management or IT team of the benefits of augmented analytics, you really don’t have to look far for support. Augmented analytics benefits are numerous and, while some benefits are self-evident, many are more subtle and will be uniquely effective within you own enterprise.
The benefits of advanced analytics are many and with augmented analytics support, the benefits are even more numerous.
