These days, it seems that every conference I attend, there is a discussion about Citizen Data Scientists. For some of my colleagues, the discussion seems irrelevant or, in some cases, daunting. If you are hesitant to embrace this type of initiative in your business, here are a few Gartner predictions that might convince you to at least consider this crucial shift in business culture and data literacy.
The use of business intelligence and business analytics is growing in every industry, business function and in companies of every size. 48% of small and medium sized business CIOs responding to a Gartner survey revealed that business intelligence (BI), data and analytics is one of the technology areas that will have the largest amount of new or additional spending.
If your business has embraced the concept of Digital Transformation (Dx) and Data Literacy, it must plan for these initiatives in order to ensure that they are successful. The best way to achieve Dx and data literacy is to establish a technology environment that will support and encourage constant change and optimize resources and creativity – all in the service of supporting business goals and objectives.
There are a lot of business intelligence and analytical tools on the market today and if your business has recognized the need to implement this type of solution for self-serve analytics among business users, it is important to understand the advantages of augmented analytics. Advanced analytics benefits are numerous but, when a business chooses augmented analytics tools, it can ensure that its business users have full access to analytical features and sophisticated techniques without having to learn complex systems and without having to acquire data scientist skills. That ease-of-use takes advanced analytics advantages to the next level by democratizing use and allowing for digital transformation and increased data literacy across the enterprise.
One of the most valuable aspects of self-serve business intelligence is the opportunity it provides for data and analytical sharing among business users within the organization. When business users adopt true self-serve BI tools like Plug n’ Play Predictive Analysis, Smart Data Visualization, and Self-Serve Data Preparation, they can apply the domain knowledge and skill they have developed in their role to create reports, analyze data and make recommendations and decisions with confidence.
Why would anyone want or need to use predictive analytics? What good is forecasting anyway? Doesn’t it always end up being wrong? Well, no! That’s why wise businesses use these techniques to plan and forecast and to understand how a change they are considering might impact their business success. Nearly every organization today is using analytics to improve productivity, competitive positioning, market presence, financial investment strategies, price point planning, risk mitigation and many other business factors.
Whether your business is a small, single location brick and mortar enterprise or a large, multi-facility organization that spans the global market, you need access to sophisticated, easy-to-use business intelligence tools in order to compete in local, regional and global markets.
What is Assisted Predictive Modeling?
Assistive Predictive Modeling incorporates complex, sophisticated analytical and forecasting techniques in a self-serve environment where business users can employ tools to guide them through recommended techniques and report formats and ensure that the methods and reports they choose are appropriate to the type of data and information they need.
Sometimes it is difficult to imagine how a new process, technique or software solution might help your business. You see the demos, you read the marketing messages and you wonder if there is true value in adopting these new ideas and concepts.
A cutting-edge advanced analytics vendor takes an innovative approach to the data and analytics platform by focusing on Technology Leadership, Team Environment and a Customer and Partner Focus. A modern analytics platform should include predictive analytics for business users with cutting-edge business intelligence and data discovery tools.
