Author: Smarten

Can I Improve My Shopify Store Competitive Position?

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July 7, 2021

Analytics Can Take Shopify (and your business) to the Next Level!

The Shopify management team has spent a lot of time and effort building its brand and its popularity around the world. Shopify has many features that appeal to eCommerce and online business owners. In today’s competitive online shopping environment, these features, combined with the ability to easily analyze the data within the Shopify application and use that analysis to make business decisions can mean the difference between business success and failure.

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The Important Components of Augmented Analytics!

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July 5, 2021

AutoML, NLP and Clickless Analytics Come Together to Produce Auto Insights!

When it comes to the new world of analytics, the augmented analytics approach allows business users with no data science background to readily access and use analytics in an intuitive way. There are some important aspects of this approach, including auto machine learning, natural language processing (NLP) and intuitive search analytics.

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Using Predictive Analytics to Understand Your Business Future!

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June 24, 2021

Can Predictive Analytics REALLY Help My Business During These Uncertain Times?

How accurate is predictive analytics? Is it worth using for my business? How can forecasting and prediction help me in such an uncertain environment? These are all valid questions and they are they are questions your business (and your fellow business owners) must grapple with to understand the value of planning and analytical tools.

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Why Do I Need to Analyze eCommerce Results?

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June 17, 2021

Do You Want Your eCommerce Growth to Explode?

Why does an eCommerce or online shopping business need analytics? After all, eCommerce is exploding. There is no limit to what a business can do! Some of what you just read is true. Some of it isn’t! If you are thinking you don’t need analytics because eCommerce is guaranteed to succeed, you need to recalibrate your strategy.

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Clickless Analytics is the Future of Business User Analytics!

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June 8, 2021

What Does a Business Need to Do To Ensure That Users Adopt Analytics?

If your business is trying to incorporate data analytics into the fabric of day-to-day work, you will need to get your users to adopt analytical tools. The way forward is not all that complicated. The solution you choose must take an augmented analytics approach, one that includes simple search analytics, ala Google search. Natural Language Processing (NLP) and NLP Search tools are key to this approach as they allow business users to ask simple questions and get answers. If a user does not have to create complex queries or look to business analysts or data scientists or IT professionals, that user can incorporate data into information sharing, reporting, presentations and recommendations to management.

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Give Citizen Data Scientists the Tools They Need!

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June 3, 2021

Don’t Be Intimidated! Citizen Data Scientists Don’t Need Rocket Science!

When you take on the mantle of Citizen Data Scientist, there is a lot to process! Much of the reason business users feel overwhelmed at the idea of the Citizen Data Scientist role is the anticipation of having to learn new tools and techniques to analyze data.

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eCommerce Analytics is Mandatory to Business Success!

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May 27, 2021

Are You Succeeding at eCommerce? If You Don’t Know, You NEED Integrated Analytics!

When eCommerce and online shopping businesses reflect on their results, it can sometimes be difficult to decide on a strategy going forward. You may be able to produce reports and have a good grasp of ‘what sells’ but if you are to compete in this incredibly competitive market, you need metrics. You need to make fact-based decisions.

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Want to Know Your Business Future? Get Auto Insights!

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May 25, 2021

Read the Tea Leaves For Business Results with Key Influencers and Auto Insights!

Even if your business results are on target, even if you feel you have a good handle on how to run the business and what your customers want, there is always room for improvement, and the issues that arise can often come out of nowhere. Even the best business managers cannot anticipate and see how every detail of the business might come together to create a challenge OR an opportunity.

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Ease of Use for Augmented Analytics is Key!

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May 20, 2021

Want to Succeed with Citizen Data Scientists? Choose Simple Augmented Analytics!

Gartner has placed an increased focus on augmented analytics and solutions that support data democratization and business user transformation to the Citizen Data Scientist role. It predicts that those organizations that engage in Citizen Data Scientist initiatives will outperform businesses that do not take this approach and they will be more competitive and better prepared, by increasing productivity, optimizing resources and making better decisions. As your business competitors embrace this evolution, your organization must seriously commit to the Citizen Data Scientist concept and to the Augmented Analytics solution approach that will support the Citizen Data Scientist.

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