The Client is an India-based construction and infrastructure development company, committed to delivering quality infrastructure for private, public, and government projects. With over fifty (50) years of accumulated knowledge and experience, the organization applies its extensive resources to ensure superior infrastructure solutions.
What makes a great Mobile Business Intelligence (BI) solution? There are many factors to consider and, if you do not choose wisely, you risk a) spending a lot of money and getting very little in return, b) working with incorrect, old or incomplete data, c) having to upgrade and spend even more money, d) disappointing your team and falling short of objectives, e) missing your Citizen Data Scientist initiative goals.
No matter the reason or the goal, when an enterprise chooses the right Augmented Analytics solution and carefully plans for and executes its implementation, it can optimize business results, reduce expenses and improve its market position, customer satisfaction and user adoption, and it is key to transforming business users to Citizen Data Scientists to improve results and team skills. Here, we examine the benefits of Augmented Analytics and how to plan and successfully execute an Augmented Analytics initiative.
There are many business issues surrounding the use of data to make decisions. One such issue is the inability of an organization to gather and analyze data. These enterprises will typically focus on building a team of data scientists or business analysts to help with this task OR they might take on an augmented analytics initiative to provide access to data and analytics for their business users. This is where businesses will often face a second issue; namely that the analytics solution they choose is not designed to easily and quickly provide insight into data and to ensure data quality.
Nothing…and I DO mean NOTHING…is more prominent in technology buzz today than Artificial Intelligence (AI). The use of Generative AI, LLM and products such as ChatGPT capabilities has been applied to all kinds of industries, from publishing and research to targeted marketing and healthcare. Gartner recently estimated that the market for AI software will be nearly $134.8 billion, with the market growing by 31.1% in next several years. In a recent survey of C-suite executives, 80% of said they believe AI will transform their organizations, and 64% said it is the most transformational technology in a generation.
There are many reasons to consider adding embedded BI to your enterprise technology landscape. When you are making a critical business decision, one of the factors you probably include is how your competitors and other businesses are addressing the problems you are trying to solve. When making a decision about Embedded BI consider these survey results. Businesses that are currently using embedded BI within their enterprise, report the following:
Recent surveys reveal that the mobile BI market is growing by leaps and bounds. Of those surveyed, over 35% of companies said that mobile BI is in use among their business users. While some businesses have yet to adopt BI tools or augmented analytics for their business users, many have done so, and are now in the process of adding mobile BI to the set of tools available to users. There is no doubt that the COVID pandemic affected this strategy, since many businesses are now embracing a full-time or a hybrid remote work environment that requires team members to have access to tools from wherever they are working.
Suppose you are trying to understand why a marketing campaign is failing, or what factors cause your customers to buy your services again. What if you need to know whether the color of a product affects the number of units sold in a particular country or area of a country? There are so many variables and components that can affect business success, and understanding the relationship among all the factors of success can seem like a guessing game.
When you are faced with this quandary, it is wise to use analytics to take the guesswork out of the equation. But how do you begin to analyze all the factors at play?
‘Can an augmented analytics tools tell you what algorithm or analytical technique to use? Can it help you understand the relationships of various factors and issues and determine what changes will help you improve the revenue for a product, or help you create a new service package?’
Statistical and analytical experts will tell you that there are three primary factors that can help you decide on the metrics to use for your analysis:
…and there is one more critical issue you must consider. Namely, who is doing the analysis? If you want to democratize data and improve data literacy across your enterprise, you will want your business users to understand and use analytical tools. But your team members are not statisticians or data scientists. So, they will need easy-to-use augmented analytics tools.
But can an augmented analytics tools tell you what algorithm or analytical technique to use? Can it help you understand the relationships of various factors and issues and determine what changes will help you improve the revenue for a product, or help you create a new service package?
One of the most frustrating tasks a business user has in analytics is finding and gathering the right data for analysis and ensuring that all factors, variables and data that may affect the outcome of the analysis is included. Depending on the size of the dataset a user selects, there may be hundreds or thousands of variables, and business users often find it difficult to identify the rights ones. Yet without the ability to identify the right variables, the business is likely to measure and attend to the wrong things.
That’s where Key Influencer Analytics comes into play! This approach puts the power and clarity of targeted analytics in the hands of business users and support Citizen Data Scientist initiatives and the critical goals of Data Literacy across the organization.
The user can simply point to the dataset they want to analyze and the system will identify the target and the influencers or predictors that will affect the target, along with its impact and it provides crucial metrics such as mean, outliers, and others and identifies relationship and distribution among variables. The system will auto-suggest relationships and present distribution and impact using the most appropriate visualization.
Users enjoy interactive features that allow them to see and explore other combinations and impacts and can select target and predictors, and use them for models, reports or KPIs. Key Influencer Analytics empowers every business user and allows them quickly select and target data to achieve results without the assistance of a data scientist, IT professional or analyst.
Key Influencer Analytics will:
With these tools, business users can identify what matters most within the data, and how the various factors and relationships impact success, and they can understand the interdependence of variables and leverage auto-suggestions and machine learning functionality to gain insight. Users can also leverage the features within the tool to consider various combinations and the impact of those combinations on the success of the project, product or plan.
‘There are so many variables and components that can affect business success, and understanding the relationship among all the factors of success can seem like a guessing game.’
Find out how Key Influencer Analytics can benefit your business users and support Citizen Data Scientists, and how it can provide an advantage to your data scientists, business analysts and IT team members.
The Client is India’s largest omni-channel jewelry brand, and is recognized and renowned by India consumers. The Client has 165 retail stores in 66+ cities across India, as well as a thriving jewelry eCommerce presence online. Its product line includes rings, earrings, pendants, necklaces, chains, bangles, bracelets, mangalsutra, and nose pins, as well as 22k (916) and 24k (995) gold coins with certification and BIS Hallmark stamp guarantee. The Client customer base is growing rapidly, and to attract and retain customers, the business provides new designs and uses a mobile application to bridge the gap between brick-and-mortar stores and the virtual world. The mobile app provides a Virtual Try-On feature that allows customers to ‘try on’ jewelry and designs using a virtual reflection and image.
Whether you are a business owner, a business executive or a business manager, or you just like to keep up with industry trends, you no doubt have read about the transition of business users to Citizen Data Scientists. The topic has been in industry journals and publications for years, and it is still relevant today.
