If you are a business owner or a business team member who has been asked to consider the Citizen Data Scientist role, you may be wondering how it all works and whether you (or your team member) can handle the new role.
When a business engages its team members and asks them to take on the role of Citizen Data Scientist, there can be many misunderstandings regarding the new role. One of the most common misunderstandings relates to who does what in the role of analytics. Some common questions include:
If you are a business manager who wants to enable a Citizen Data Scientist environment, but you find yourself up against resistance, it is often because your business users believe that advanced analytics is just too hard for them to learn and that the use of these types of techniques and systems will slow them down and confuse their otherwise familiar processes.
If you are a business manager or a senior executive, it is likely you have heard about Digital Transformation in industry conferences or read about it in journals and publications. When you decide to explore the benefits of Digital Transformation, you will likely conclude that the payoff is well worth the effort. But, that still doesn’t get you to your goal. If your own team is too busy or does not have the skills to accomplish the task, you are not alone. Most businesses are engaging experts to help them on the Digital Transformation journey.
Do you know what Key Influencer Analytics are? If not, you should! One of the most frustrating tasks a business user has in analytics is finding and gathering the right data for analysis and ensuring that all factors, variables and data that may affect the outcome of the analysis is included. That is why these activities are typically performed by Data Scientists, analysts or IT in many organizations. Without the ability to identify the right variables, and determine the relationships among these variables and business success, the business is likely to measure and attend to the wrong things.
If your business has entrusted you with the responsibility of a new role, namely that of Citizen Data Scientist, you may think of it as extra work or some sort of punishment. Nothing can be further from the truth! As a business technology user, you are in a unique position to combine your market, domain and industry expertise and your professional knowledge with augmented analytics that will support your queries, your problem-solving initiatives and your desire to improve on productivity, performance and revenue.
